Marketing Content Manager

**About Us**

Axiles Bionics is a Brussels-based spin-off from Brubotics (VUB), specializing in Robotics, Artificial Intelligence, and Biomechanics. Our mission? To bring peace of mind and body to amputees through innovative bionic solutions and outstanding services.

**Position Overview**

Axiles Bionics is expanding its marketing team, and we’re looking for two exceptional individuals to join us.

As our first dedicated marketing hires, you’ll work closely with our Chief Marketing Officer to shape the future of our marketing efforts.

This is more than just execution—we’re looking for individuals who will contribute to our vision, drive marketing innovation, and help craft a bold and effective strategy to position Axiles Bionics as a leader in prosthetic technology.

**What You’ll Do**:

- **Marketing Strategy**: Define and execute a bold, forward-thinking marketing strategy that strengthens brand awareness and market presence.
- **Design & Production**: Create impactful visuals and materials—product documentation, brochures, trade show assets, videos, animations—that bring our story to life.
- **Website & App Management**:Take ownership of our website and app content, driving lead generation and user experience.
- **Campaigns & Performance**: Launch innovative campaigns, track their impact, and optimize for results.
- **Evaluate the effectiveness and cost-efficiency of marketing initiatives**, ensuring maximum impact.
- **Transform creative ideas into structured, actionable plans** that deliver measurable results.

If you’re creative, dynamic, and ambitious, and you’re eager to not only execute but also innovate, challenge the status quo, and shape the future of our brand and company, we want to hear from you

**Key Responsibilities**

Depending on your role, you will contribute to:
**Strategic Marketing Leadership & Brand Positioning**
- **Shape and execute a bold, long-term marketing strategy** that positions Axiles Bionics as a market leader in prosthetic technology.
- Develop and refine our **brand identity, storytelling, and messaging**, ensuring we stand out from competitors.
- Identify **unique differentiators** in our products and technology and translate them into compelling marketing narratives.
- Align marketing efforts with business objectives to **drive global awareness, credibility, and adoption**.

**Vision-Driven Growth & Market Expansion**
- Bring bold ideas, and contribute to an **ambitious and forward-thinking marketing vision**, ensuring Axiles Bionics stays ahead in the industry.
- Explore and define **new market opportunities, audience segments, and strategic partnerships** to accelerate growth.
- Lead **thought leadership initiatives**—positioning Axiles Bionics as a key voice in the future of prosthetic innovation.

**Content Creation & Visual Storytelling**
- Develop **powerful, high-quality content** that not only informs but inspires—across social media, newsletters, blogs, trade fairs, product documentation, videos, and animations.
- Ensure **consistent and compelling brand identity** across all materials, making Axiles Bionics instantly recognizable.

**Community & Ecosystem Engagement**
- Act as the **voice of Axiles Bionics**, fostering strong relationships with industry professionals, patients, and partners.
- Build a thriving community by sparking **engaging conversations, educational content, and advocacy**.
- Leverage our brand’s mission to inspire and **create emotional connections** with our audience.

**Breakthrough Campaigns & Event Activation**
- Design and execute **high-impact marketing campaigns** that push boundaries and drive real engagement.
- Innovate with **growth hacking techniques, product-driven campaigns, and bold storytelling**.
- Develop event strategies that **maximize visibility and industry influence**.

**Data-Driven Decision Making & Performance Optimization**
- Establish **data-backed marketing strategies**, analyzing impact, ROI, and areas for improvement.
- Optimize campaigns through A/B testing, audience insights, and performance tracking.

**Innovation & Market Disruption**
- Stay at the forefront of **emerging marketing trends, digital tools, and disruptive strategies**.
- Experiment with **new platforms, storytelling techniques, and creative approaches** to amplify Axiles Bionics’ reach.
- Find new ways to **turn Axiles Bionics into a recognized leader, not just in prosthetics, but in medical technology and innovation**.

**Cross-Functional Collaboration & High-Impact Execution**
- Work closely with **sales, product development, and leadership** to ensure a unified and effective marketing approach.
- Contribute to an **agile, strategic marketing team** that drives both execution and visionary thinking.

**Profile**

We’re looking for creative, dynamic, ambitious and versatile individuals who excel in a fast-paced startup environment.
- **Creative & Visionary** - You bring **fresh ideas** and innovative storytelling to captivate our audien