All-round Digital Marketer

**About Fantail**:

- At Fantail we believe pets are family and deserve products crafted with quality, comfort, and style in mind. We specialize in premium pet accessories that combine **functionality** with **beautiful** design, giving pet owners the chance to create cozy, aesthetic spaces for their pets. With a focus on **sustainable** materials, we’re on a mission to elevate the lives of pets and their humans.Our innovative modular **cat climbers** and stylish, durable dog beds are designed to stand the test of time. As a growing brand, we’re passionate about leading a new wave in pet care and building a **community** that values quality, sustainability, and style for every pet. Join us on our mission to make pet products as refined as the pets who use them

So, what have we been doing and how do we see ourselves growing as a scale-up? Since our first sale in 2018, Fantail has sold over **155,000 dog beds** to pet lovers. With a focus on both B2C and B2B, our products are now available in more than **2,000 retail shops** and online.

But we’re not stopping there With an ambitious **vision for growth**, we’re focused on expanding our B2C and B2B reach. Particularly in new international markets like the USA, Australia, Japan, and Canada,...

We’re on a mission to make Fantail a **global leader** in quality pet accessories, and we’re excited to have passionate, talented people join our small team of 3 to continue this journey

**About our All-Round Digital Marketeer**:
**About our All-Round Digital Marketer**

As our Digital Marketeer, you’ll play a key role in shaping Fantail’s online presence, engaging our community, and driving our brand forward. You’ll have ownership across a broad spectrum of digital channels, using your creativity and analytical skills to enhance the customer experience and maximize results. We’re looking for someone who’s just as passionate about data-driven marketing as they are about brand storytelling

**Your Role and Responsibilities**Digital Strategy Development**: Collaborate on a digital strategy and continuously refine it based on data to maximize ROI.-
**Website & E-commerce Optimization**: Manage and enhance our website, focusing on user experience to drive online sales.-
**Campaign Management**: Develop and implement impactful online promotions and ads (Google Ads, Meta Ads, etc.) to boost engagement and reach.-
**Conversion Optimization**: Create plans to improve conversion rates, including cross-selling and upselling opportunities.-
**Social Media Management**: Manage Fantail’s social channels, building an engaged and active community.-
**SEO and Content Marketing**: Conduct keyword research, write SEO-friendly, inspiring content, and drive organic traffic growth through analytics and refinement.-
**Brand Consistency**: Maintain brand identity and ensure that all materials reflect Fantail’s look and feel.-
**POS Material Design**: Create internal and external POS materials such as presentations, brochures, and catalogs.**What We Offer**

It is a job with a lot of autonomy and responsibilties. You'll work in a small team with a fun, start-up feeling vibe. Learning opportunities will be endless, as we still have a lot of key things to build, try and discover.
- **Competitive Salary & Benefits**:Attractive salary with extra benefits such as meal vouchers, eco vouchers, laptop, and more in line with your experience.
- **Dog-Friendly Workspace**:Work from a fun, dog-friendly coworking space in Brussels, with options for remote work.
- **Dynamic Work Environment**:An engaging job full of variety, responsibility, and impact. No two days are the same
- **Growth Opportunity**:Use your expertise to make a meaningful impact and be part of Fantail’s growth journey.
- **Employee Discounts**:Enjoy discounts on all Fantail products (and sister company Vadigran) to pamper your furry friends

Furthermore, you will be working for a brand that has great ambition: to become the global leader in quality dog beds.

**Jouw profiel**:
**Your Profile**Education & Experience**: A Master’s degree in Marketing, Business, or similar, or equivalent experience.-
**Professional Background**: At least 3 years in e-commerce, preferably in a B2C setting.-
**Digital Tool Proficiency**: Advanced knowledge of digital marketing tools like Google Analytics, Google Ads, Meta, and SEO.-
**E-commerce Experience**: Experience with Shopify is a strong plus.-
**Creative & Analytical Skills**: You’re a creative thinker with solid analytical skills. You can come up with creative solutions as well as data-driven decisions.-
**Project & time management**: Ability to manage different projects at a time and to work in a fast-paced environment -Mindset: You’re eager to learn and have a growth mindset-
**Language Skills**: Fluent in Dutch and/or English; French is a big plus.Ready to help us shape the future? and bring your digital expertise to Fantail