Content Marketing T2-i

il y a 2 jours

Brussels, Belgique MARS Temps plein

**Website & Content Manager**:
Are you an experienced content manager who wants to make a difference to the world? Then join our Royal Canin team and contribute to our mission to make a better world for pets. As our website & content manager you will lead the local content strategy based on our strategic focus areas and the consumer journey. You will be responsible for the performance of our Benelux websites and development of online content to create the optimal customer experience for and engagement of pet owners.

**Key responsibilities**:

- Responsible for the Belgian and Dutch websites as the heart of Royal Canin for pet owners

Managing and continuously optimizing content to create a best in class website and online user experience to support our business.
- Leads the local content strategy and content development for the website and online platforms based on our strategic focus areas and the consumer journey.
- Identifying local content opportunities and needs vs. global created content delivery. Deploy global content and where needed create local content in collaboration with agencies.
- Track site performance in Google Analytics and optimize content performance in collaboration with the Digital Media Specialist. Improve organic rankings and site performance in collaboration with SEO agency,
- Working closely together within the Brand team, the Pet professional marketing team and the Retail marketing team to continuously optimize the role of the website, content and online platforms in our campaigns, activations, and CRM activities. Working closely together with D2C (e-commerce) team to implement, role out and improve the website to support D2C.
- Shares best practices internally and towards global, region and other Royal Canin markets.
- Min 3-5 year experience in content management or digital marketing
- Aware of latest developments in the field of content and social and strategic view on opportunities for Royal Canin
- Creative thinker with fluent Dutch or French writing skills (both languages is a pre) and a drive for results.
- Experience with SEO strategy and SEO optimization
- Experience with analysis of Google Analytics data
- Knowledge of Facebook Business Manager
- Project management skills
- Critical, eye for detail and strong focus on user experience
- Team player who likes to operate in an international team and company.

**What can you expect from Mars
- Royal Canin?**:

- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.

LI-CA1

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