Associate Director, Sales

Associate Director Sales - Finca

Working for Tax & Accounting at Wolters Kluwer - Finca

Are you ready to help shape the future of finance for accountants and SMEs?

At Wolters Kluwer’s Tax & Accounting department, we develop solutions that streamline financial processes for our clients. Our portfolio includes powerful tools like Codabox, Clearfacts, Clearnox, and Flowin, designed to simplify accounting and empower businesses. As a global leader in information, software, and services for professionals, you’ll join a team committed to innovation and excellence, driving the digital transformation of the accounting industry.

About the role

We are seeking a dynamic and strategic Sales Associate Director with a strong profile to lead our sales force, drive revenue growth, and shape the future of our sales strategy.

This role requires a seasoned people manager with deep market insight, financial acumen, and a strong focus on what the customer exactly needs and wants.

Whereas it’s paramount to focus on sales targets and outcomes, we highly value a warm culture where teams shine thanks to a strong sense of belonging.

In this role you will act as a bridge builder between sales and marketing.

In this role you will report to the Managing Director of the Finca business, TAA Europe.

As a Sales Associate Director, you will be responsible and accountable for leading the sales teams for Codabox, Clearfacts and Clearnox. You will lead a multi-country team with colleagues based in Belgium and France. Your team will be composed of the sales manager of Belgium and France as well as high-level sales professionals to achieve high-growth results.

Your primary responsibility will be to oversee the performance and outcomes of the sales activities, driving strategic initiatives that maximize our market share and revenue growth. Your vision and leadership will be vital in navigating our business towards accelerated growth.

You will be part of the leadership management team, contributing to the long-term strategy, budget discussions and day-by-day decisions at business unit level. As part of this leadership duty, it’s crucial to think broader than the pure sales perimeter and contribute to all aspects of the business.

Key responsibilities:
- Lead and inspire senior sales professionals and cross-functional teams across the sales organization.- Develop and execute strategic sales initiatives aligned with company goals.- Drive performance across the sales force, ensuring targets and KPIs are met or exceeded.- Manage large-scale budgets and oversee financial planning and reporting for the sales division.- Act as a key liaison between sales and marketing, amplifying marketing initiatives and ensuring alignment.- Represent the company at industry events and forums, enhancing brand visibility and thought leadership.- Maintain and grow relationships with strategic accounts, regularly engaging with clients on the road.- Oversee compliance with legal, regulatory, and internal policies.- Identify and mitigate risks within the sales process.- Lead and optimize reseller and partner programs to expand market reach and revenue streams.

Required skills and qualifications:
- Versatile profile: Demonstrated experience in high-impact leadership roles with strategic influence in smaller and bigger organisations. A Rule-of-50 environment is your preferred habitat.- Sales strategy: Proven ability to design and implement long-term sales strategies.- Budget management: Expertise in managing large budgets and financial forecasting.- People management: Strong leadership and team development capabilities. You’ll be successful in this role when you’ve built a team of motivated individuals, who’re eager to come together for sharing lessons learnt and market feedback and who feels strongly connected with the broader team of the business unit.- CRM & analytics: Proficient in Salesforce and other advanced CRM and analytical tools.- Market insight and technical expertise: Deep understanding of accountancy and SME market dynamics, digitalization in accountancy and e-invoicing; and competitive landscapes.- Negotiation & stakeholder management: Advanced skills in negotiation and relationship building.- Financial management and reporting: Expertise in large-scale budget management, sales reporting, sales commission plans and financial planning.- Change & risk management: Ability to lead transformation and manage operational risks.- Marketing collaboration: Experience in cross-functional collaboration with marketing teams.- Languages: Fluent in Dutch, French and English is a must- Mobility: Willingness to travel regularly for strategic client engagements and corporate meetings.

Location

Hybrid function, covering Belgium and France. Your primary office will be Mechelen (BE) or Leuven (BE), but being present in the other three offices in Berchem (BE), Paris (FR) and Tours (FR) will be important as well. Working from home is also supported. On average you will