Marketing Specialist with Flemish and French

il y a 15 heures

Bornem, Belgique IMI Precision Engineering Temps plein

**Area**

Operations

**Work type**

Full Time

**Sector**

Climate Control

**Reference**

IHE-632053

**Location**

Bornem, Belgium

**Work Environment**

Hybrid

**Platform**

Life Technology

**Overview**:
**Overview**:
**Role Overview**:
As a strong brand in the HVAC market, we aim to further expand our leading role. For this purpose, we are looking for a Marketing Specialist to support our Netherlands and Belgium businesses. Are you a passionate marketer with experience in digital and channel marketing? Do you have a collaborative mindset and are customer-oriented? Then you've come to the right place You will have the opportunity to join the Western & Eastern Marketing team with a great team spirit.

**Key Responsibilities**:

- Develop and implement local marketing plans customised for each country: Belgium & Netherlands, to support growth by using all tactics and channels online & offline (responsible for versioning content, website, newsletter, social media, paid advertising, PR, print, trade marketing, e-shop) according to the budget and timeline agreed with the Head of Sales.
- Define and drive customer events or local exhibitions.
- Channel Marketing: Be our regional coordinator of eCommerce marketing development with our partners (wholesalers' e-shop).
- Be proactive and supportive of the local sales team, by increasing brand awareness, driving leads, and educating customers. Implement locally the new marketing automation platform (Pardot).
- KPIs/data-driven oriented for quarterly reporting.

**Critical Competencies for Success**:

- Bachelor's degree/Master's in Digital Marketing / Communications or equivalent.
- 3+ years of related marketing campaigns & communication experience, ideally in field marketing in an international company.
- Strong consultative marketing approach to effectively engage with the sales and channel partner community (wholesalers).
- Customer-oriented with trade marketing and eCommerce experience required.
- Highly organised at managing multiple projects, working independently with limited supervision, and being a team player.
- Strong communication skills - written and oral.
- Good command of English (min. B2) and fluency in Dutch/Flemish and French are required (must have).
- The ability to travel in the Netherlands and Belgium is required (customer visits, events).
- Knowledge of Pardot and Salesforce is highly preferable.

**Organisational Chart**:

- The Marketing Specialist role reports to the Global Activation Manager role within the Global Marketing organisation.
- The Marketing Specialist role has a dotted line to the Head of Sales of the Netherlands and Belgium.

**What we offer**:
Opportunity to join a diverse, dynamic, and fun international team that likes to challenge the status quo with new ideas and maximum creativity. The possibility to bring your expertise to a growing sector that is part of the international engineering group IMI.

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