Social Media Specialist

Are you ready to make an impact with a global leader in travel and lifestyle products? Samsonite Europe is on a mission to deliver exceptional online experiences for our European customers across 19 countries. We're seeking a dynamic, creative, and data-driven Social Media Specialist to join our vibrant and innovative Digital Marketing team.

You'll work with iconic brands like Samsonite, American Tourister and Gregory to captivate audiences, grow our online community, and drive business growth.

If you thrive in a fast-paced environment, love crafting creative content strategies, and know your ROAS from your CTR, we want to hear from you

**What You'll Do**

The Social media specialist should have a solid understanding of how each social media channel works and how to optimize content & performance campaigns to drive traffic, sales and engagement. ROAS, DABA, DPA, CTR, CPM,...are terms that have no secrets for you.
- **Develop Winning Social Media Strategies**: Lead competitive research, platform selection, audience targeting, and messaging to engage and delight our followers.
- **Create Paid Social Campaigns**: Plan, budget, and execute high-performing content campaigns that drive traffic, sales, and engagement across Meta, TikTok, LinkedIn, and other channels.
- **Track, Analyze & Optimize Performance**: Monitor key KPIs, ensuring we hit ROI targets and continually improve engagement and reach.
- **Collaborate on Creative Content**: Pitch innovative ideas and trends to our digital content team, keeping our content fresh and engaging.
- **Influencer Partnerships**: Identify and collaborate with influencers to create buzzworthy content and grow our community reach.
- **Fan & Follower Growth**: Build a vibrant social media community by increasing fans and followers authentically.
- **Social Community Management**: Proactively monitor social channels, respond to comments and messages, and engage with followers to build meaningful connections.
- **Trend-Spotting**: Stay up-to-date with the latest social media best practices and emerging technologies to keep Samsonite ahead of the curve.
- **Cross-Department Collaboration**: Work hand-in-hand with Brand and Country marketing teams to align messaging and amplify campaigns.

**What We're Looking For**
- Bachelor’s degree or equivalent social media experience
- 1+ years of experience in digital marketing or social media management
- In-depth knowledge of Meta, TikTok, Pinterest, YouTube, LinkedIn, and more
- Hands-on experience with ads managers (Meta, TikTok, Linkedin,...Smartly knowledge is a plus)
- Strong understanding of social media performance metrics (ROAS, DABA, CPM, CTR, etc.)
- Excellent content writing skills
- Entrepreneurial and analytical mindset
- Fluency in English (Dutch or French is a plus)
- Strong organizational and deadline management skills
- Embrace new, digital media technologies and capabilities
- Experience with analytics tools is a plus
- Teamplayer

**Nice-to-Haves**
- Experience in media buying
- Familiarity with Adobe Creative Suite (Photoshop, Premiere, After Effects, etc.)
- Passion for exploring new digital trends and technologies
- Experience with analytics tools

Next to this challenging role, we also offer a very attractive compensation package, including an excellent pension scheme, a competitive group insurance, lunch vouchers and extra holidays.

**Travel is one of life’s greatest experiences. Are you ready to travel with us?**

**Job Types**: Full-time, Permanent contract

**Benefits**:

- Additional leave
- Company computer
- Eco vouchers
- Food allowance
- Hospitalization insurance
- Mileage reimbursement

Schedule:

- Day shift

Work Location: In person