UX Conversation

IntroductionFor a leading organization based in Brussels, we are creating a brand-new role: UX Conversation & Agentic Designer. This position sits at the intersection of UX, AI, and service design, and focuses on shaping how customers and employees interact with AI-powered systems across multiple touchpoints.You will design intelligent, human, and trustworthy conversational experiences that blend automation with meaningful human collaboration.ResponsibilitiesDesign, optimize, and maintain conversational flows for chatbots, voice assistants, and multimodal interfaces.Create conversation design systems, reusable dialogue patterns, and conversation maps.Define AI personas, personality frameworks, and tone-of-voice guidelines.Design natural, inclusive, and multi-turn conversations across chat and hybrid channels.Define agentic flows where AI detects intent, collaborates with humans, and proactively resolves issues.Conduct user research, usability testing, and iterative validation of conversational experiences.Prototype and test conversational concepts to improve clarity, empathy, and efficiency.Collaborate closely with AI/ML teams to improve natural language understanding and interaction logic.Work with Business and UX Service Designers to embed conversational touchpoints into broader user journeys.Implement analytics, KPIs, and metrics to measure and optimize conversation performance.Document user journeys, conversation logic, and design decisions clearly for stakeholders.Experience & CompetencesMinimum 3 years of experience designing conversational interfaces, chatbots, or AI-driven experiences.Proven expertise in conversational design and copywriting, with strong sensitivity to tone and emotional context.Hands-on experience with tools such as Voiceflow, Botpress, Dialogflow, or similar platforms.Solid foundational UX skills and the ability to translate technical logic into intuitive user experiences.Proficient with collaboration and design tools such as FigJam, Miro, or Mural.Comfortable working with data, KPIs, feasibility assessments, and performance analysis.Experience coaching or supporting product and design teams in conversational or UX practices.Background in UX, behavioural design, growth hacking, or related disciplines.Familiarity with AI-powered products, enterprise software, and human–AI collaboration models.Knowledge of agentic design, adaptive AI, orchestration, or prompt architecture is a strong asset.Fluent in English, with a good command of Dutch or French.OfferA newly created role with strong strategic impact and high visibility.The opportunity to shape how AI-driven experiences are designed and scaled within a complex organization.A collaborative, multidisciplinary environment combining UX, business, and AI expertise.Full-time position (40 hours/week) based in Brussels, Belgium, with room for autonomy and innovation.Continuous learning opportunities and exposure to cutting-edge AI and conversational technologies.