Digital Marketeer

About the CompanyLaboratoire Huckert's InternationalInfection prevention business, globally recognised in sensitives healthcare departements for its totally safe high-level disinfectants (HLD).With over 60 years of experience, Laboratoire Huckert's International develops and produces user-friendly and high-level disinfection solutions (HLD) for a quick, safe and reliable decontamination in healthcare. Our products are all eco-responsible, safe for the operator, the patient, the equipment and the environment.Our mission is to be a key player in High Level Disinfection Technology, by setting benchmarks in quality, sustainability and innovation while fostering a healthier and safer world for generations to come.About the RoleWe are seeking a versatile Digital Marketeer to join our team and pilot our global digital presence. Reporting to the Sales & Marketing Director, you will play a strategic role in developing our digital presence and accelerating our growth.ResponsibilitiesDigital Campaign Development: Design and deploy multichannel marketing campaigns across various platforms (Google Ads, LinkedIn Ads, marketing automation, social media, etc), ensuring consistency with the company's strategic objectives and corporate branding whilst continually optimising performance.Visual and Video Content Creation: Develop graphic materials and engaging (video) content for digital campaigns, social media, and various marketing channels, with a strong emphasis on brand identity of our products.Web Optimisation and User Experience: Drive improvements to the user experience on our web site and digital platforms, with a focus on engagement and conversion rate optimisation.SEO/SEM Strategies: Develop and implement optimisation strategies for search engines to enhance our organic visibility and strengthen our digital positioning.Email Campaign Management: Oversee all email marketing campaigns, including the implementation of marketing automation workflows and nurturing strategies to maximise engagement and loyalty.CRM and Marketing Automation Integration: Ensure the integration and optimisation of CRM tools (particularly Odoo) and marketing automation platforms to guarantee efficient lead and conversion process management.Social Media Content Strategy: Define and execute content strategy across social networks, ensuring brand consistency and sustained engagement with our audiences.QualificationsMinimum Bachelor degree in digital communication or similar experience of minimum 2 yearsRequired SkillsStrong expertise (minimum 2 years) in digital marketing and performance analysisAdvanced proficiency in digital tools and marketing automation platforms (Odoo)Excellent knowledge of content creation tools (Adobe Creative Suite or equivalent)Strong understanding of SEO/SEM best practicesExperience with CRM systems (Odoo preferred) and email marketing platformsAnalytical mindset with the ability to interpret digital performances data and optimise campaigns accordinglyKnowledge of data privacy regulations, particularly GDPRProficient skills in MS Office (Excel, Word, PowerPoint and Outlook)Native or fluent French speaker with excellent written and verbal communication skills in English (Dutch is a plus)Preferred SkillsStrategic thinker with strong creative flairAutonomous yet collaborative team playerResults-driven with a proactive approachAdaptable and comfortable in a fast-paced environmentExperience in international company within healthcare market is a plusStrong organisational skills and attention to detailInterested in joining our team? Apply online or send your CV and portfolio showcasing your digital marketing achievements to hr.belgium@idealisconsultingbe-laboratoire-huckerts.odoo.com