Audience & Analytics Expert

Team & Mission
We’re looking for a highly motivated and tech-savvy Audience & Analytics Expert to join our fast-growing Media Performance team, part of Orange Belgium’s digital department. The team is responsible for running best-in-class digital media and data operations to drive revenue growth across our brands Orange, VOO and Hey. You will work closely with the Media Performance Experts, as well as with other local teams (Data, Comm/Brand), Orange Group and external partners.

This position is all about audience management, advanced analytics and advertising technologies. You will work hand in hand with the team lead to roll out our ambitious roadmap (lots of exciting projects ahead) and support the Media Performance Experts in their day-to-day operations. You will play a pivotal role in the team and contribute to achieve excellence in our digital media and data operations.
Key Responsibilities
- You assist the Media Performance team lead in rolling out a project roadmap aimed to take our digital media and data operations to the next level.
- You design, implement and fine-tune the digital audience framework across our brands. This includes reshaping our segmentation, enhancing our audience collection strategies and managing segment creation for further activation in our media buying platforms. You perform on-demand analyses and share audience insights with the Media Performance Experts.
- You carry out ongoing analyses, providing actionable insights that inform the Media Performance Experts in fine-tuning our media strategy. You crunch large sets of transactional, traffic, advertising and audience data from multiple sources to uncover trends and guide our optimization efforts.
- You establish a learning agenda and oversee ad hoc analyses to assess the effectiveness of our media strategy (incrementality testing, marketing mix modelling) and tackle specific challenges (eg. customer lifetime value, churn prevention, ...).
- You build strong relationships with key stakeholders from multiple teams based in Belgium and abroad (Orange Group, local subsidiaries), but also with our external partners, media agencies and technology vendors. As part of Orange’s digital media community, you participate in internal seminars and share best practices with your counterparts from other countries.
Profile

• Bachelor or Master’s degree in Marketing, Business Engineering, Computer Sciences, Statistics, or equivalent.
• 5 to 10 years of relevant work experience in either media agencies, media sales houses, e-commerce, IT, data or tech consulting.
• Excellent data analysis skills. You are able to synthesise data from different sources into a well-structured story with clear implications and actionable insights.
• Excellent project management skills. You are able to navigate ambiguity, define project deliverables, manage multiple tasks and deadlines, and deal with project’s dependencies.
• Excellent collaboration and communication skills. You are able to partner with multiple stakeholders (legal, IT, data, marketing, external partners) and translate complex concepts into simple words.
• High quality standards, solution-oriented and can-do attitude. You contribute to fostering a “test, learn and share” culture by sharing insights within the team, but also towards Orange Belgium, Orange Group and its local subsidiaries.
• Fluent in English + French and/or Dutch.

Specific Expertise
We do not expect you to tick all the boxes or have in-depth knowledge of all platforms, but here are some of the skills you should have to thrive in this position:

• Experience working with Google Analytics 4, or similar analytics platforms
• Experience working with ad serving platforms (Google CM360) and tag management systems (Google Tag Manager)
• Experience working with data visualisation tools such as Looker Studio, PowerBI or Tableau
• Experience working with project management tools (eg. Trello, Wrike, Monday, Asana, …)
• Experience working with Google Cloud Platform / BigQuery, or similar data warehouse solutions
• Knowledge of programing languages (eg. SQL, Python, R, HTML/CSS, …)
• Knowledge of digital advertising channels (Programmatic, Social Media, SEA, Affiliate, …)
• Knowledge of media buying platforms such as Google DV360, Amazon DSP, Google Ads, Meta Business Manager
• Knowledge of Customer Data Platforms (eg. Salesforces, Adobe, Tealium, …) and Data Clean Rooms (eg. Ads
• Data Hub, Amazon Marketing Cloud, Infosum, Liveramp, …)
• Good understanding of privacy and data security regulations (such as GDPR), and what it means from a digital media perspective.