RBFA AND BELGIAN FOOTBALL

As the largest sports federation in Belgium, with more than half a million members, the Royal Belgian Football Association (RBFA) represents 4,000 football clubs. In collaboration with Voetbal Vlaanderen and ACFF, the RBFA organizes approximately 12,000 matches every weekend, including, of course, the fixtures of the national teams. The Red Devils and the Red Flames are our ambassadors.

At the RBFA, we continuously strive to be an active and forward-looking federation, fully aligned with our core values. Football First: every decision and every investment supports our sporting mission and the performance of our national teams.

At the same time, we aim for organizational excellence and an efficient, professional way of working. We act with a strong service-oriented mindset, placing fans, clubs, regional wings, partners, and colleagues at the heart of everything we do. Finally, we firmly believe in collaboration: we succeed only as one federation, through open communication and teamwork across all departments and regions.

The Proximus Basecamp in Tubize is the workplace of our entire team of 230 employees. Perhaps you will soon be one of them?

You can find more information about the RBFA at www.rbfa.be.

To strengthen our Marketing Department, we are looking for a:

Digital Marketing Intern 

YOUR ROLE

The RBFA is strongly committed to digitalization and aims to activate its communications and campaigns in a targeted way. To achieve this, significant efforts have been made in recent years to further segment and personalize our communications.

The RBFA App is our key tool for creating even greater engagement with everyone on and around the pitch: players, coaches, referees, fans, and anyone passionate about football. Data plays a crucial role in this approach. We aim to tailor our campaigns to different audiences and continuously optimize our messaging and data segments: push notifications, SMS campaigns, website traffic growth, app engagement, dynamic content, segmented newsletters, and more. Our entire marketing strategy is adjusted to maximize the impact of our communications.

We are therefore looking for an intern to help us achieve this ambitious mission.

Your responsibilities

• You contribute to the production of our various newsletters: identifying topics, coordinating with relevant teams, and building emails in Customer.io.
• You help design, create, and optimize our social media advertising campaigns on TikTok, Facebook, Instagram, LinkedIn, and other platforms.
• You conduct A/B testing on advertisements, landing pages, and emails to continuously improve performance and learn how to draw data-driven conclusions.
• You assist in setting up, monitoring, and optimizing marketing funnels (ticketing, fan engagement, webshop campaigns, etc.) to increase conversions.
• You prepare creative briefs for our designers to obtain the visual assets needed for our digital communications.
• You analyze all our digital communications in detail using Excel, Google Data Studio, and/or Google Analytics.
• You prepare for and participate in meetings and presentations with our MarCom team and external partners.

DO YOU RECOGNIZE YOURSELF IN THIS PROFILE?

Education & Experience

• You are currently studying marketing and/or communication.
• You are comfortable working with numbers and able to draw meaningful conclusions from data.
• You already have a basic knowledge of Facebook Business Manager, Google Analytics, and/or Google Looker Studio.
• You have excellent command of Microsoft 365, including Word, Excel, and PowerPoint.
• You have strong writing skills and can create engaging presentations.
• You are available for a minimum of 10 weeks.

Language Skills

• You have an excellent written and spoken command of Dutch and/or French, as well as English.

Personal Skills

• You enjoy working as part of a team while also being able to work independently.
• You are self-reliant and proactive.
• You have a strong analytical mindset.
• You communicate effectively.
• You are solution-oriented and take initiative.

WHAT WE OFFER

• An exciting and challenging internship.
• An open, positive, and ambitious working environment.
• A flexible internship period.

For more information about this position, please contact Laure Beauchampet via recruitment@rbfa.be.

Apply now

Are you the person we are looking for?

Apply by submitting your CV and motivation letter, mentioning your preferred internship period and duration.

www.rbfa.be