Sales Operations Manager

Role:

The sales operations leader is a crucial function within the HQ channel and sales department reporting to the global Senior Sales Manager :

• Helps increase the performance of our global and local sales teams (> 120 people) through the implementation of sales processes, (digital) tools and business intelligence (data collection, analysis, systems and target setting)

• guides the commercial organisations through the digital transformation

• supports the customer service departments in their approach, task prioritization, processes and tools

He/she has the drive to create an organizational transformation and knows what it takes to get everyone on board.

He/she never loses the customer journey and experience out of sight and creates a sustainable competitive advantage through sales excellence.

He/she applies a good balance between strategy, innovation and execution to move along in the digital space.

Responsibilities:

Strategy & community

• Develop the global Sales Operations strategy together with the key stakeholders

• Propose an implementation plan based on quick wins, ROI and sales growth

• Promote and support implementation of sales operations initiatives within the regions and countries

• Develop, coach and lead the sales operations department

• Monitor new trends and tools and define relevance and impact for Versele

• Collect and share best practices

Sales and country support

• Lead customer back office: information requests, customer meetings, sales meetings, nego tabs, …

• Customer complaints

• Support pricing team and assure implementation (price lists, conditions, invoicing, …)

• Work closely with Trade marketing to assure smooth implementation and execution of our year plans at HQ and in the countries

Lead Sales forecasting

• Make forecasting based on trends, launches/relaunches, distribution and promotion

• In close collaboration with trade marketing and supply chain/planning

• Fire sales

Co-Lead Versele sales and customer service processes with supply chain, regional and channel leaders:

• Finalize Versele Sales processes (IT and MT), and adapt them to a continuous changing environment and country reality where necessary

• Train our local sales leaders together with regional, country and channel leaders

• Drive, adapt, implement, test new global initiatives and tools

• Ensure usage and adoption of processes and tools (SANCOC, customer reports, …)

• Lead from sales side in digitalization of order to cash

• Support senior supply chain manager in customer service approach.  E.g. make a joint recommendation on telesales + pilot and roll-out

Lead for (Sales) Business Intelligence

• Roll-out Sales dashboard, train and support towards sales teams

• In a 2nd step, develop new KPI’s, dashboards and reports for the business development teams that generate insights to improve their efficiency and effectiveness

• Define our BI approach to drive the performance of our global business development teams in coordination with Business Control  and IT team

• Represent the sales/channels view in our group data

Lead and support Digital transformation for the sales departments :

• Help the organisation to adopt tools in the digital space and be the ambassador for digital adoption

• Co-lead new CRM tool: set-up, train, follow-up

• Co-lead new MyVersele Customer project: set-up, test, upgrade, change request, train, …

• Support training and change management of digital tools to enable adoption and usage by the business development teams

• Monitor adoption and propose corrective actions where necessary

• Work in full interdependence with CRM, e-sales and customer marketing

• Stay up to date with all (digital) evolutions

• Initiate and implement specific AI projects

• Sales lead for marketing automation and performance marketing.   Work with sales, e-sales and marketing to advise and assist in targeting and campaign execution

Lead Customer mapping – lead generation and segmentation :

• Lead the customer mapping approach

• Coach and support implementation in the countries

• Co-own the customer database

• Define and implement quantitative and qualitative customer segmentation linked to performance marketing

• Lead selling out data approach, train and support implementation

Organizational relationship

Internal

• Reporting to global Senior Sales Manager

• Be a partner of Senior supply Chain manager and Marketing Manager

• Be a key facilitator and enabler for the global channel and local sales teams and even broader of all business development teams (sales, marketing, technical advisors, customer service, supply chain)

• Lead sales ops team

• Active participation in Commercial steerco, sales meetings, …

External

• Stays close to the customer reality (direct and indirect) going regularly in the field with sales people and responds to opportunities in a changing market environment

• Screen potential partners to improve our customer experience, services and efficiency

• Learn from other (non-competing) companies

Profile:

• Master degree (economics, sales, marketing, statistics, information management, IT, digital, …)

• A great passion for customers and sales

• Very strong analytical skills and a passion for numbers

• Passion for digital in a fast changing world with at least some affinity with the technical aspects

• Good communication skills

• Strong drive to make things happen

• International environment and people management experience

• Fluent in Dutch & English, other languages are an asset

Technical Skills

• 8-15 years of experience in sales and sales operations (sales processes, digital tools, data management, ….)

• Project management

• Feels at ease with tools and systems, but also understands the processes behind

• Is familiar with CRM systems, BI and marketing related tools (e.g. marketing automation , …)

Offer:

• Flexible working hours: you benefit from flexible working hours, allowing you to maintain a healthy work-life balance.

• Salary: a competitive salary in line with the market, depending on your profile and experience.

• Electric company car with charging card: you will receive an electric company car including a charging card, enabling sustainable and comfortable mobility.

• Fringe benefits: we offer group insurance and hospitalization insurance, ensuring you are well protected.

• Meal vouchers: you receive meal vouchers worth €10 per worked day.

• Growth opportunities: opportunities to develop yourself within a large, ambitious, and international family business where your contribution truly makes a difference.

• Meaningful job: the opportunity to have a positive impact on the lives of pets and their owners worldwide.

• Strong team spirit: you will work within a driven and passionate team in a dynamic and growing sector.

• Innovative environment: a collaborative workplace that values your ideas and creativity.

• Warm family atmosphere: with fun team activities such as the Versele-Laga Run in Deinze, the Versele-Laga Classic cycling event, and much more.

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