E-retail project manager Benelux
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Mission
Drive and optimize the e-business performance of independent retailers by ensuring the implementation of annual plans, monitoring digital performance, coordinating partners and ensuring high-quality online execution. Guarantee optimal brand visibility and rigorous data management in a constantly evolving e-business environment.
Key responsibilities
- Strategic management & annual plans
- Design, deploy and monitor annual e-business plans for independent retailers.
- Implement and track annual plans: SEO / organic search, ratings & consumer reviews, Sampl.
- Work closely with the E-KAM Manager to prioritize growth levers.
- Reporting & performance management
- Produce monthly reports: independent retailer performance, SimilarWeb, Dataseekers, retailer stock levels.
- Provide traffic reports for the monthly Executive Committee meeting.
- Identify and propose the necessary corrective actions to accelerate performance.
- Analysis & competitive monitoring
- Monitor the overall performance of independent partner websites.
- Analyze SimilarWeb and KCP data on a monthly basis.
- Conduct regular monitoring of competitors’ digital strategy, visibility and activations.
- Meeting preparation & business support
- Prepare presentation materials for recurring meetings: BUM meetings and independent retailer launch meetings.
- Lead or co-lead meetings dedicated to independent partners.
- Operational management: CPS / CCF / GWPs
- Ensure consistency between CCFs and e-retail files, in coordination with Trade.
- Coordinate the shipment of GWPs and commercial samples (IPXL, Coop).
- Oversee the proper execution of online offers.
- Main point of contact
- Act as the central point of contact for independent retailers on all e-business topics.
- Manage Adobe-related requests.
- Ensure follow-up and coordination with Dataseekers & SimilarWeb.
- E-KAM support & relationship management
- Monitor the E-KAM digital plan for independent retailers.
- Recommend additional activations and opportunities within the framework of commercial agreements.
- Organize regular meetings and maintain a strong working relationship with E-Business counterparts.
- Grey market monitoring
- Carry out the monthly purchase and analysis of approximately 10 products as part of grey market monitoring.
Profile
- A master’s degree (or equivalent) from a business school with a specialization in marketing, digital, or business.
- Experience in e-retail within the luxury, beauty, or premium consumer goods sectors.
- Knowledge of e-commerce and e-retail strategies.
- Strong analytical skills, proficiency with reporting tools, financial rigor, and a strong sense of ROI.
- Keen eye for aesthetics, attention to detail, and an understanding of the image of luxury brands.
- Excellent interpersonal skills.
- Fluent in English and Dutch (mandatory).
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