Data Architect

Context:

• Working at Client means working with enthusiasm. At Client, you make a positive impact on the lives of millions of Belgians—something our thousands of employees experience every day. Together, we contribute to a healthier society for everyone. That brings a sense of fulfillment and energy.
• client offers a pleasant and caring work environment where you can exchange ideas and grow professionally. It is a place where you can rely on your colleagues and feel connected to one another. Enjoying what you do—that’s what it’s all about
• At Client, every day counts. For the people, for society, and for yourself.

What we are looking for

• Are you an analytical talent who is fully at home in the world of ‘digital performance’? Do you have practical experience with ‘CRO’ (Conversion Rate Optimization), integrating measurement plans, and implementing digital optimizations? Are you skilled at collaborating with UX and business teams, as well as development teams?
   
• To further develop our digital services (app and web), we are looking for someone with a genuine passion for digital growth, optimization, and data-driven decision-making. As Lead Digital Performance & Insights, you will act as the connecting force between the organization, technical development, business analysis, and UX. You will have a direct impact on how our members experience our digital channels on a daily basis.

What will you be doing?

• Your mission is to improve digital performance (acquisition – activation – retention – loyalty) by:
• Building and managing a robust measurement foundation (data – insights – action – measurable business impact),
• Uncovering insights (quantitative + qualitative),
• Driving multidisciplinary action (UX, Product, Marketing, BI).
• You will guide your colleagues, enabling them to work independently. While this is not a marketing role, you will collaborate closely with marketing teams to elevate the entire customer journey. You will ensure the integration of optimization activities across teams and foster a data-driven culture.

Your responsibilities:

• Setting up and managing digital analyses (quantitative and qualitative), including the use of in-app tools, event tracking, etc.
• Developing measurement plans linked to KPIs and OKRs.
• Contribute to integrating data and analytics across various systems (data intelligence, customer platform, CRM, etc.).
• Optimize user flows (activation, retention, conversion, acquisition, etc.).
• Act as a liaison between UX, Product Owners, Business Analysts, and marketing.
• Support data-driven initiatives within the Customer organization.
• Facilitate data-based decision-making at both strategic and operational levels.

This is you

• You have at least 5 years of experience in digital analytics, CRO, or data-driven marketing.
• You excel at stakeholder management and have experience working in multidisciplinary teams.
• You combine strategic thinking with a hands-on mentality and a clear focus on results.
• You possess strong analytical skills, can clearly assess data and situations, and are willing to take a stand.
• You have an affinity for digital growth, UX, and Agile working methods.
• You have experience with mobile apps and feel at home in web environments.
• You have knowledge of tools (including but not limited to):

• GA4 + GTM (client- or server-side), Firebase, event schemas in tracking specs
• Hotjar and similar tools, interviews, usability tests, heuristics
• Optimizely, VWO, or feature flag frameworks
• CDPs, BI (Power BI/Tableau/Looker)
• Governance regarding optimization processes

• You have an excellent command of Dutch and communicate fluently in English. Knowledge of French is a plus.