SEO/GEO Storyteller NL

SEO/GEO Storyteller NL + ENGL

Introduction

For one of our clients, a leading organisation operating in a highly regulated environment, we are looking for an experienced Dutch-speaking SEO/GEO Storyteller to join their Marketing & Communications team.

As a Storyteller, you will play a key role in putting content at the heart of the marketing strategy. You will translate strategic briefings and business objectives into clear, engaging and high-value content across multiple channels.

You will work in an Agile, multidisciplinary team, collaborating closely with Marketing & Communications Managers, Digital Marketing Experts, Visual Creators and audiovisual specialists.

We are looking for two profiles, depending on the business segment:

• 80% assignment, starting mid-October or end of October 2026
• Minimum 80% assignment, starting mid-October 2026
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The assignment runs until the end of December 2026, with the possibility of extension.

Responsibilities

As a Dutch-speaking SEO/GEO Storyteller, you will:

• Translate creative and strategic briefings into high-value content, aligned with content pillars and business objectives.
• Create and optimise content for a wide range of channels and formats, including articles, emails, social media posts, web pages, video scripts and other editorial formats.
• Ensure all content is aligned with the organisation's tone of voice, editorial guidelines and target audience expectations.
• Create and optimise content for SEO and GEO, ensuring strong visibility in search engine results, AI Overviews and answers generated by LLMs.
• Apply relevant SEO/GEO best practices and use tools such as Surfer SEO to optimise and enrich content and strengthen its authority.
• Use AI tools to accelerate research, copywriting, optimisation, translation and multichannel adaptation, while maintaining quality, accuracy and compliance.
• Work closely with audiovisual experts to transform stories into videos, carousels and short-form content.
• Collaborate with a French-speaking Storyteller, adapting and translating content into high-quality Dutch.
• Analyse content performance and identify concrete optimisation opportunities based on metrics such as traffic, engagement, CTR, Share of Voice (SOV) and conversions.
• Ensure that all content complies with applicable regulatory and communication requirements, including B2-level language, non-misleading commercial communication and anti-greenwashing principles.
• Actively contribute to the evolution of the organisation's content and storytelling approach.
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Experience & Competences

Professional experience

• Minimum 6 years of professional experience as a Storyteller, Copywriter, Content Writer, Journalist or in a similar role.
• A journalistic background and experience creating thought-leadership content and/or accessible technical content.
• Proven experience with SEO content optimisation.
• Experience with GEO optimisation is a strong plus.
• Experience working for or with consumer/individual customer segments is an advantage.
• Previous experience in the banking or financial sector is a plus.

Technical skills

You have:

• Excellent editorial and writing skills, with a strong sense of clarity, structure and storytelling.
• The ability to write engaging and accessible content across multiple formats and channels, including social media, email, articles, speeches, scripts, web pages, whitepapers, e-books and case studies.
• Hands-on experience using AI tools for research, copywriting, optimisation and translation.
• A good understanding of the marketing funnel and customer journeys.
• The ability to interpret content and marketing performance indicators such as engagement, reach, CTR and SOV.
• Experience with Surfer SEO or similar SEO optimisation tools.

Languages

• Dutch: native-level proficiency, with excellent written skills.
• French: very good passive knowledge; able to understand briefings, adapt and translate content, and participate in meetings where participants may speak their own language.
• English: good working knowledge; able to use English-language sources and translate/adapt English content into Dutch.

Education

A Bachelor's or Master's degree in Communication, Journalism, Marketing, Languages, Literature or a related field is preferred. Equivalent professional experience will also be considered.

Soft skills

You are:

• Creative, curious and analytical, with a genuine interest in content and storytelling.
• Critical and proactive, willing to challenge a briefing when appropriate and formulate constructive recommendations.
• Accurate and detail-oriented, while maintaining a pragmatic and delivery-focused approach.
• Comfortable working in an Agile environment and able to adapt quickly to changing priorities.
• Interested in and comfortable working with AI tools and emerging technologies.
• A strong team player, with excellent listening skills, transparency and the ability to work autonomously.
• Committed to creating consistent communication and contributing to a "One Brand, One Voice" approach.