Digital Experience Lead Europe

Deceuninck is a Belgian, publicly listed company (Euronext Brussels "DECB") and a global leader in sustainable window, door and building solutions. Since 1937, we have grown into an international group with operations in more than 90 countries.

We design and manufacture multi-material solutions in PVC, aluminium and wood composite, combining performance, durability and design. With our integrated production process, from extrusion to recycling, and our closed-loop approach, we deliver high-quality, circular solutions.

Sustainability is at the heart of everything we do, driven by continuous innovation and strong engineering expertise. As a trusted partner, we support customers worldwide with reliable solutions and local market knowledge.

What truly sets us apart is our people. Across teams, functions and countries, We act with integrity, We take initiative and We work as one team. These values guide how we collaborate, make decisions and grow - every day.

What we offer

As the Digital Experience Lead Europe, you will be responsible for Deceuninck’s digital platform across Europe. Reporting directly to the Head of Marketing and Communications, you will own and drive the continuous optimization of our European country websites built on Adobe Experience Manager (AEM).

You act as the central link between the central European brand strategy, external specialized agencies (web development, SEO, CRO, analytics), and approximately 10 local marketers across 8 European countries. You will lead Agile/sprint developments, validate deliverables through functional testing (QA/UAT), train local teams, and ensure a seamless B2B customer journey for window fabricators and architects & specifiers.

What are your responsibilities?

Website Management, Governance & Agency Management

• Manage and coordinate the development, maintenance, quality, consistency, and performance of all European country websites using Adobe Experience Manager (AEM).
• Act as the primary contact to brief, prioritize, and manage external agencies for web development, SEO, CRO, and analytics.
• Manage development roadmaps and sprints. Analytically test and validate delivered features (QA/UAT) prior to release.
• Streamline the European platform towards 2027.

European Rollout, Training & "Closing the Loop" with Local Teams

• Develop and personally conduct training sessions for the ~10 local marketers on new AEM components, B2B configurators, and content structures.
• Serve as the primary digital expert and point of contact. Gather local market requirements, feed them into the roadmap, and ensure that digital capabilities are correctly adopted and utilized locally.

CRO, A/B Testing & B2B Customer Journey

• Ensure the platforms deliver an optimal user experience across target groups:
  • Window Fabricators: Efficient access to processing manuals, product data, and technical documentation.
  • Architects & Specifiers: Quick access to BIM/CAD files,  calculations, technical specifications, certificates, and sample requests.
• Formulate hypotheses, plan, execute, and evaluate A/B and multivariate tests using Adobe Target. Translate test results into actionable recommendations and scalable best practices.

SEO, Data Analytics & Lead Valuation

• Drive the European SEO strategy together with external agency partners. Monitor technical SEO, keyword performance, organic traffic, and search visibility.
• Own website reporting and performance dashboards using Adobe Analytics.
• Host a monthly analysis meeting, presenting key metrics on SEO performance, traffic, conversions, and generated B2B leads.
• Actively contribute to defining and increasing the financial and strategic value of B2B leads within the organization.

Who we are looking for?

• Master’s or bachelor’s degree in digital marketing, E-commerce, Information Sciences, UX Management, IT, or a related field.
• 5 to 7+ years of experience in an international digital role on the client or agency side.
• Affinity with B2B supply chains and technical data (knowledge of BIM, technical documentation, or configurators in the construction/manufacturing industry is a plus).
• Experience with enterprise CMS environments, experience with Adobe Experience Manager (AEM) is a major asset.
• Experience with A/B testing methodologies and tools.
• Track record in briefing external agencies, managing development sprints (Agile/Scrum), and conducting functional acceptance testing (UAT/QA).
• Experience in motivating, coaching, and guiding local marketing teams within a matrix or decentralized organization.
• Fluent in Dutch and English.

What do we offer?

• Join a financially sound, publicly listed market leader with a dynamic and collaborative culture.
• A competitive salary package.
• Thriving in an organization powered by three core values: We take Initiative, We act with Integrity, and We work as one team.
• Continuous learning: our international group offers personal development and tailored training programs.

Interested? Apply via the following link:Solliciteer voor de vacature DIGITAL EXPERIENCE LEAD EUROPE bij Deceuninck

Questions? Contact Myriam Parmentier - myriam.parmentier@deceuninck.com