Social Media Specialist – Paid Media
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Your purpose at Stanley/Stella
Your role and impact
- Plan, execute and optimize paid social campaigns across European markets, from brand awareness to lead generation and conversion.
- Develop audience strategies for both our professional partners (decorators, distributors, agencies and resellers) and end customers (brands, corporates and merchandise buyers).
- Adapt global campaigns and brand guidelines to local market needs while maintaining consistency.
- Manage campaign testing, audience segmentation and creative experimentation to improve performance over time.
- Own campaign performance across social media platforms, with a strong focus on Meta Ads.
- Monitor results, identify insights and translate data into clear recommendations and actions.
- Continuously evaluate channel effectiveness and reallocate budgets based on performance.
- Challenge assumptions, stop activities that don't create value, and identify new growth opportunities.
- Leverage AI and marketing technology to improve campaign creation, targeting, personalization and reporting.
- Stay informed about developments in digital advertising, automation and AI-powered marketing tools.
- Evaluate emerging channels, formats and technologies and make recommendations based on business impact, not trends.
- Contribute to the development of automated marketing programs within HubSpot.
- Build and optimize lead nurturing workflows and audience journeys.
- Help ensure that leads generated through campaigns are effectively managed and followed up.
- Identify opportunities to amplify campaigns through employees, partners and customers.
- Encourage content sharing and user-generated content across our network.
- Build relationships with relevant industry communities, influencers and opinion leaders where appropriate.
- Work closely with Communications, Sales and local market teams to align priorities, budgets and goals.
- Partner with sales teams to improve lead quality, lead follow-up and overall commercial impact.
- Share insights and best practices across regions.
About you
- We're looking for someone who knows how to make paid media perform.
- You have solid hands-on experience running paid social campaigns, particularly on Meta, and can demonstrate how your work has generated leads, demand, and measurable business results. You are comfortable working with data, testing new approaches, and adjusting budgets and campaigns based on performance.
- You understand how marketing supports commercial growth and enjoy working closely with sales and communication teams to turn campaigns into business outcomes.
- Experience with HubSpot, marketing automation, and AI-powered marketing tools is a strong advantage.
- Fluent English is required; additional European languages are a plus
- Experience in a B2B or B2B2C environment.
- Experience managing campaigns across multiple European markets.
About us
Founded in 2012, Stanley/Stella has become Europe’s leading brand for premium and sustainable blank apparel. Our mission is simple yet ambitious: to redefine how responsible fashion is made, distributed and experienced.
We combine contemporary design with uncompromising quality and a deeply embedded commitment to sustainability. Every choice, from the fabrics we select to the long-term partnerships we build, reflects our belief that doing better is not optional; it is essential.
At Stanley/Stella, excellence is not a slogan. It is our way of working. We operate with transparency, respect and an entrepreneurial spirit that empowers every team member to make an impact. Together we are shaping a more conscious and inspiring future for our industry and for everyone who wears our products.
Join a company that leads by example, grows with purpose and creates change that lasts.