Marketing Lead

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Brussels, Brussels-Capital, Belgique Payflip Temps plein

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Marketing lead Payflip is growing up. We're moving from one or two products to a full multi-product platform, built around one story: Payflip as the salary partner for employers and their people. To get there, we need marketing to be a main source of growth again. That's why we're hiring a Marketing Lead. You'll own where every marketing euro goes, what it brings back, and how marketing contributes to revenue. ⭐️ What this role is (and isn't) This is a hands-on role. You'll lead by doing, not by delegating and reviewing. You'll work alongside our existing specialists, not above them as a pure people manager. You'll set the strategy and make the calls. You'll also be close enough to the work to know whether those calls are paying off. ⭐️

What you'll do
• Own channel strategy and budget across the full mix: paid, organic and content, referral and partners.. You'll decide where to cut and where to double down, based on data rather than habit.
• Own the funnel as a revenue outcome. That means pipeline created, conversion quality, and marketing's share of closed-won.
• Own the handoff from marketing to sales together with sales leadership. You'll set clear SLAs, close follow-up gaps, and stay accountable beyond the top of the funnel.
• Turn our salary partner story into a working content and demand-gen engine, together with existing specialists.
• (Re)build channels that generate pipeline, like referral, community, or organic.
• Once the approach is proven, propose the marketing team structure and hiring plan for our next stage. ⭐️ Who you are
• You have 8+ years in growth or demand-gen marketing. Ideally, you've owned full-funnel strategy at a B2B SaaS scale-up with €10M+ ARR.
• You've already made the mistakes once, on someone else's budget.
• You've worked across at least two of these areas: paid & performance, organic and content, partner and referral. You're not a single-channel specialist.
• You've made a real budget reallocation or channel-mix decision, defended it, and can tell us how it turned out, good or bad.
• You've been accountable for CAC and payback, not just CPC, CTR, or CPL.
• Experience with challenger or category-creation positioning against incumbents is a strong plus. Experience in a related sector helps. ⭐️ You will receive from us
• a transparent salary based on your impact (check our salary grid here)
• stock options
• the best possible flexible compensation plan including meal vouchers
• the Alan healthcare package
• a mobility budget or company car
• the possibility to work remotely as much as you want (we even give you a budget for this). Our office is located opposite Brussels Central Station, but

we offer
you coworking options in cities like Antwerp (Silversquare) or Ghent (Wintercircus).
• Workation? You get a generous remote working budget from us for coworking spaces in Belgium and abroad
• An L&D budget so you can further develop yourself

Marketing Lead

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