Permanent - Retention and Value Manager CANAL+ Belgium

Drive Growth by Maximizing Subscriber Value At CANAL+ Belgium, we believe sustainable growth starts with creating long-term value for our subscribers. As part of our Customer Value Management organization, we are looking for a strategic and data-driven Retention & Value Manager to lead customer retention initiatives, reduce churn, increase engagement, and maximize subscriber lifetime value. Reporting directly to the Head of Customer Value Management and Experience, you will play a pivotal role in shaping the performance of our subscriber base. Through advanced customer analytics, targeted retention strategies, and value-enhancing initiatives, you will directly influence key business outcomes including retention rates, ARPU, customer lifetime value, upgrade mechanics and overall subscriber revenue growth. Your mission Customer Insight & Analytics
· Serve as the organization's subject matter expert for subscriber analytics, customer behavior, and retention performance.
· Develop and maintain a deep understanding of the subscriber base, key customer segments, and evolving consumption patterns.
· Identify churn risks, revenue opportunities, and behavioral trends, proactively alerting stakeholders and recommending corrective actions.
· Deliver analyses and business insights that improve understanding of customer journeys and commercial performance.
· Contribute to budgeting processes, forecasting exercises, business planning, and domain performance reviews. Retention & Subscriber Value Growth
· Define and execute the subscriber retention roadmap in close collaboration with CANAL+ Group teams and local business stakeholders.
· Lead all churn prevention initiatives, retention campaigns, save offers, win-back programs, loyalty mechanics, and customer value optimization activities.
· Design customer segmentation strategies and targeted interventions that improve retention and increase lifetime value.
· Own the development, execution, and continuous optimization of retention campaigns across all customer touchpoints.
· Coordinate the operational marketing plan dedicated to subscriber engagement and loyalty.
· Identify opportunities to increase product adoption, service usage, and CANAL+ hardware utilization that contribute to stronger customer retention and value creation. Performance Management & Commercial Impact
· Contribute to the annual customer value management action plan designed to improve subscriber performance and business profitability.
· Drive initiatives aimed at increasing customer engagement, reducing voluntary churn, and strengthening customer satisfaction.
· Analyze campaign ROI, subscriber economics, and customer value metrics to ensure maximum business impact. What You Bring Experience & Qualifications
· Native proficiency in Dutch and/or French and professional fluency in English.
· You hold a master’s degree or a bachelor’s degree with equivalent experience.
· Significant experience in Customer Value Management (CVM), CRM, loyalty, retention marketing, subscription businesses, or customer lifecycle management.
· Proven track record in the design and execution of customer retention and churn reduction strategies.
· Experience managing complex marketing, CRM, or customer engagement programs from conception through deployment and optimization.
· Experience working in subscription-based industries such as pay-TV, telecommunications, media, entertainment, digital services or related sectors is highly desirable.
· Strong expertise in customer segmentation, behavioral analytics and customer lifecycle management.