Search Engine Optimization Specialist

Il y a 23 heures

Brussels, Brussels-Capital, Belgique Kaiyan Medical Group Temps plein

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Kaiyan Medical Group is looking for an experienced SEO & GEO Specialist to grow our organic visibility across Google and AI-powered search platforms such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and other generative search experiences. Our business focuses on OEM/ODM manufacturing, private label, and custom development of LED light therapy devices for global B2B partners. You will be responsible for building a search strategy that attracts high-intent B2B buyers, improves keyword rankings, strengthens topical authority, and increases visibility in both traditional and AI search.

Key Responsibilities
• Develop and execute SEO and GEO strategies for kaiyanmedical.com.
• Conduct keyword research focused on high-intent B2B terms such as OEM, ODM, private label, manufacturer, supplier, distributor, and medical-device sourcing.
• Improve on-page SEO, internal linking, metadata, content structure, and search intent alignment.
• Perform technical SEO audits and identify indexing, crawling, Core Web Vitals, schema, sitemap, and website-structure issues.
• Build topic clusters and content strategies around light therapy, photobiomodulation, OEM/ODM manufacturing, product development, certifications, and buyer education.
• Optimize content for AI search / generative engines, including entity coverage, citations, structured information, FAQs, semantic relevance, and authoritative source signals.
• Improve visibility in Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar AI discovery platforms.
• Conduct competitor SEO and content-gap analysis.
• Develop ethical backlink and digital PR strategies.
• Work with our marketing and content teams to turn keyword opportunities into commercially useful content.
• Monitor rankings, impressions, organic leads, conversions, indexed pages, backlinks, and AI-search visibility.
• Produce clear monthly reports showing what improved, what did not, and what should be done next. Requirements
• Proven hands-on SEO experience with measurable results.
• Strong understanding of technical SEO, on-page SEO, content SEO, and link building.
• Practical understanding of GEO / Generative Engine Optimization, AEO, AI search optimization, and entity-based SEO.
• Experience with Google Search Console, GA4, Ahrefs/Semrush or similar tools, and Screaming Frog.
• Strong keyword research and competitor-analysis skills.
• Ability to understand B2B search intent and turn SEO traffic into qualified leads.
• Good written English and strong analytical skills.
• Comfortable working with technical, scientific, medical-device, or manufacturing content. Preferred
• Experience in medical devices, healthcare, manufacturing, SaaS, technology, or B2B export businesses.
• Experience with structured data/schema and programmatic SEO.
• Experience measuring brand visibility across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Familiarity with international SEO for North America, Europe, and other global markets.

Search Engine Optimization Specialist

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