Product Owner, AI in Brand

Context Zurich APAC is running a strategic initiative focused on reimagining how insurance is discovered, considered and sold in an AI-led world. To support that, Brand & Marketing functions are entering an agentic era where AI that doesn't just assist a task but runs parts of a workflow end-to-end: drafting and routing content, monitoring brand presence, orchestrating campaigns, surfacing insight, and adapting to how customers will discover and evaluate insurance in the future. We're looking for a Product Owner to help build the agentic AI stack for the brand and marketing function of the future. This is a build role: turning a vision for AI-led brand & marketing into working tools that brand, content, and country marketing teams can use every day. What The Role Does Own the product roadmap for an agentic AI stack spanning brand & marketing workflows. Map the end-to-end brand & marketing function to identify where agentic AI creates real leverage Identify and pilot agentic workflows that meaningfully change how the function operates – from content & creative, brand governance, campaign orchestration, performance marketing incl. SEO/ AEO / GEO, A/B testing, market and competitive intelligence, to performance & measurement. Work hands-on with developers, marketing technology teams and external partners to scope, test and implement tools, not just advisory. Design with human-in-the-loop workflows so agents make marketers faster without eroding brand judgment or quality control. Help pilot new capabilities with specific country marketing teams before scaling regionally. Manage internal and external relationships needed to support the stack. Build internal capability and confidence around AI tools across APAC marketing teams, acting as a practitioner-advocate rather than a theorist What We're Looking For Must-Haves 5–8+ years in product management, martech, or marketing operations, with hands-on experience building or deploying relevant tools. Broad fluency across the marketing function (brand, content, campaigns, comms, performance)
- don't need deep expertise in every discipline, but understanding of how they connect well enough to sequence a roadmap. Hands-on familiarity with AI tools relevant to marketing
- not just awareness, but actual use and experimentation Strong strategic instinct: can frame an ambiguous problem, develop a point of view, and communicate it credibly to senior stakeholders Comfortable operating in a squad/project model
- this is not a conventional marketing role with a fixed scope; it requires comfort with building the plane while flying it Strong Differentiators Experience in understanding the trust and regulatory dimensions that shape how the category behaves in AI environments Has worked in or closely with a product or technology team
- can speak both languages Has built or contributed to agentic workflow implementations, not just evaluated them What This Role Is Not A traditional SEO or performance marketing role A purely strategic advisory role
- there is a clear expectation of hands-on delivery and implementation A team leadership role at the outset, though that may evolve as the initiative scales Location & Scope Singapore, Hong Kong or Malaysia based, with a regional APAC remit.