Interim Marketing Manager
Il y a 7 heures
Ghent, Flanders, Belgique
Carwash De Singel
Temps plein
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Company Description Carwash De Singel operates six modern carwash locations, each equipped with a fully automated carwash lane, self-service wash bays, and powerful vacuum stations. Customers can visit sites in Lichtervelde, Kuurne, Deinze, Melle, Aalst, and Vilvoorde, making the brand easily accessible across the region. The company combines efficiency and quality to deliver a consistent, customer-focused experience at every branch. As the business continues to grow, Carwash De Singel is strengthening its marketing activities to reach more customers and enhance brand visibility.
Role Description The Interim Marketing Manager role is a full-time, on-site position based in Ghent. The person in this role will plan and execute marketing campaigns for all six locations, including digital, local, and partner-based initiatives. Daily tasks include coordinating promotions, managing social media and online presence, analyzing customer data and campaign performance, and ensuring consistent branding across all touchpoints. The Interim Marketing Manager will collaborate closely with local site managers, external agencies, and leadership to align marketing activities with business goals and seasonal demand. The role also includes monitoring competitor activity, identifying new opportunities to attract and retain customers, and preparing regular reports and recommendations for management.
Qualifications
• Ability to develop and implement marketing strategies, plan campaigns, and align initiatives with business objectives.
• Experience with digital marketing channels such as social media, email, and online advertising, including basic analytics and performance tracking.
• Strong communication skills for creating clear, customer-focused marketing messages and collaborating with internal teams and external partners.
• Organizational and project management skills to coordinate multiple campaigns, deadlines, and stakeholders across different locations.
• Prior experience in retail, service, or automotive environments is beneficial, as is familiarity with customer journey and local marketing.
• Comfort working on-site in Ghent and regularly engaging with operational staff and leadership.
• Relevant education in marketing, communications, business, or a comparable field, or equivalent practical experience.
• Fluency in Dutch and strong proficiency in French is an advantage.
• Ability to develop and implement marketing strategies, plan campaigns, and align initiatives with business objectives.
• Experience with digital marketing channels such as social media, email, and online advertising, including basic analytics and performance tracking.
• Strong communication skills for creating clear, customer-focused marketing messages and collaborating with internal teams and external partners.
• Organizational and project management skills to coordinate multiple campaigns, deadlines, and stakeholders across different locations.
• Prior experience in retail, service, or automotive environments is beneficial, as is familiarity with customer journey and local marketing.
• Comfort working on-site in Ghent and regularly engaging with operational staff and leadership.
• Relevant education in marketing, communications, business, or a comparable field, or equivalent practical experience.
• Fluency in Dutch and strong proficiency in French is an advantage.