Xiaohongshu & PR Trainee

About the job Monogic is a leading F&B Marketing & PR Agency in Hong Kong, Singapore, and Asia. We take pride in providing tailored and high-quality services to our clients, including leading and long-established restaurant groups, as well as individual concepts by passionate restaurateurs. The Role: We are seeking a highly motivated, trend-savvy, and food-loving Xiaohongshu (XHS) & PR Trainee to join our fast-paced team. This program is exclusively designed for university students, gap-year individuals, or fresh graduates who want to gain hands-on agency experience in the F&B sector. If you live and breathe Xiaohongshu, know how to decode its algorithm and metrics, and have a knack for connecting with KOLs and media, this is the perfect stepping stone for you This role is highly suitable for mainland students based in Hong Kong looking to leverage their native understanding of mainland social platforms.

Key Responsibilities
• Xiaohongshu Operations & Ads (Crucial): Manage day-to-day XHS accounts for our F&B clients. You will be responsible for content planning, running and optimizing XHS ads, tracking platform metrics, and analyzing performance data to maximize reach and engagement.
• KOL & Media Pitching: Leverage your existing KOL network and actively build new relationships. You will pitch F&B campaigns, tastings, and news to KOLs and media to secure high-quality coverage for our clients.
• PR Support & Reporting: Act as the backbone of our PR efforts by tracking media/KOL coverages, compiling comprehensive PR and campaign reports, and assisting in background research for upcoming client launches.
• Community Management: Actively monitor XHS accounts to respond to messages, comments, and inquiries, building a strong and engaged community for our clients.
• Trend Spotting & Brainstorming: Keep a close pulse on the latest F&B trends on Xiaohongshu. Brainstorm creative, viral-worthy initiatives and content angles with the team.

Requirements:
• Platform Expertise: Deep, native understanding of the Xiaohongshu ecosystem, including its algorithm, backend metrics, and how to successfully execute ad campaigns.
• PR & KOL Network: Previous experience in PR or influencer marketing is highly preferred. Having an existing network of XHS KOLs/influencers is a massive advantage.
• Language: Fully bilingual with strong written and spoken skills in Mandarin (Simplified Chinese) and English. Cantonese is a strong plus.
• Passionate: A genuine love for food, dining out, and the F&B industry.
• Personality: Detail-oriented, highly organized (especially when it comes to reporting), self-motivated, and eager to learn in a dynamic startup environment.
• Availability: Able to commit to working 4-5 days a week from Mid October 2026 to Mid February 2027. What’s in it for you?
• Hands-on

Experience:
Real-world exposure to agency life, PR strategies, and digital marketing in the vibrant F&B scene.
• Mentorship: Work closely with a small, dedicated team where you will have the opportunity to develop new, highly transferable skills and build your own media network.
• Perks: A lot of good food

How to Apply
Please send your CV, a brief introduction about yourself, and any relevant portfolio work (e.g., past XHS posts/campaigns you've managed, writing samples, or examples of PR reports/KOL lists) to info@monogic.co.