Senior Sales Director

Job description

About the role
We are seeking a results-driven International Sales Manager based in Hong Kong to lead our overseas business expansion in the eyewear and high-end packaging sectors. The ideal candidate will possess deep industry experience in eyewear products or premium paper/gift packaging, with a proven track record of key account management and global market development.

Key responsibilities
1. Business Development & Market Expansion
• Drive overseas market expansion (Europe, North America, Southeast Asia, etc.), formulate and execute strategic sales plans to achieve and exceed annual revenue targets.
• Identify and prospect new business opportunities with global eyewear brands/distributors, luxury gift & cosmetic brands, and printing/packaging clients through trade shows, LinkedIn, cold calling, and industry networking.
• Monitor international market trends, competitor activities, and customer feedback to advise internal teams on product development and market positioning. 2. Key Account Management & Strategic Partnerships
• Build and maintain long-term, strategic relationships with major overseas clients; conduct regular business visits (including overseas travel and hosting client audits at manufacturing facilities).
• Lead commercial negotiations, contract execution, credit terms management, and pricing strategies to maximize customer satisfaction, re-order rates, and share of wallet. 3. End-to-End Project Management & Supply Chain Coordination
• Manage the full sales lifecycle: from initial customer inquiries (RFP/RFQ), design and sampling, cost estimation, and formal quotation, to order placement and final delivery.
• Coordinate seamlessly with cross-functional internal teams—including R&D, engineering, production, and QC across manufacturing facilities in China and Southeast Asia—to ensure client specifications, product quality, and delivery timelines are rigorously met.
• Professionally handle customer inquiries, quality claims, and aftermarket support with quick and effective solutions. 4. Trade Shows & Brand Representation
• Lead the preparation and execution of major international trade fairs (e.g., MIDO, SILMO, Hong Kong Optical Fair, Hong Kong International Printing & Packaging Fair, etc.).
• Represent the company at exhibitions to conduct face-to-face negotiations and convert exhibition leads into active business accounts. What we're looking for 1. Education & Experience
• Bachelor’s Degree or higher in International Trade, Business Administration, Marketing, or a related discipline.
• Minimum of 8–10+ years of progressive international sales/export experience.
• Must have solid background in AT LEAST ONE of the following sectors:
• Eyewear Industry: Eyewear frames, optical/sun lenses, eyewear cases, or accessories (OEM/ODM export).
• Premium Packaging Industry: High-end paper printing & packaging, rigid gift boxes, luxury cosmetic boxes, or custom packaging solutions.
• Strong familiarity with OEM/ODM business models and customized manufacturing processes. Prior experience serving top-tier international brands or major retailers is highly preferred. 2. Core Competencies & Personal Traits
• Results-Oriented: High self-motivation, strong commercial acumen, superior negotiation skills, and a high tolerance for working under pressure.
• Cross-Cultural Agility: Excellent interpersonal skills with a deep understanding of Western and Asian business cultures.
• Mobility: Willingness to travel internationally (Europe, North America, Southeast Asia) and conduct frequent visits to regional manufacturing bases.

What we offer
We are committed to providing our employees with a competitive remuneration package and a supportive work environment.

We offer
the following

benefits:
• Competitive salary and performance-based commission structure
• Career development and training opportunities to support your professional growth
• Collaborative and dynamic workplace culture
• Health and wellness benefits to support your wellbeing
• Flexible working arrangements where applicable
• Opportunities to work with a diverse portfolio of clients and business segments

About us
LOVEDOOR GROUP (HONG KONG) CO., LIMITED is a leading enterprise specializing in the R&D and manufacturing of high-performance optical lenses, as well as integrated supply chain solutions for eyewear packaging. In the optical lens division, the company is dedicated to providing comprehensive, premium lens solutions for global clients. Our core product portfolio includes:
· Nylon / PC sunglass lenses & polarized sunglass lenses
· Nylon / PC goggle lenses & polarized goggle lenses
· Tritan™ lenses
· TAC (Triacetate Cellulose) lenses In the packaging and supply chain division, the group excels in the design, manufacturing, and supply chain management of custom eyewear cases and printed packaging. To support its global market footprint and ensure efficient delivery, Landao Group operates state-of-the-art production bases in Dongguan (Guangdong), Wenzhou (Zhejiang), Danyang (Jiangsu), China, and Chonburi, Thailand, providing robust manufacturing capacity and stringent quality assurance.