Area Lead Customer Acquisition
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• Own ING Belgium's New-to-Bank acquisition strategy and roadmap to drive new customer inflow.
• Define and execute acquisition strategies for Minors & Gen Z, Starters, Expats and referral programs in collaboration with the Daily Banking & Brand team.
• Lead transformation initiatives to improve acquisition effectiveness throughout the full funnel from traffic to conversion.
• Drive innovation through AI, data-driven marketing, targeting and experimentation capabilities to ensure sustainable growth.
• Contribute to strategic growth priorities together with the Tribe Lead Growth in senior stakeholder forums. Business Planning & Financial Accountability
• Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles)
• Manage acquisition, campaign and performance marketing budgets.
• Ensure optimal allocation of resources and marketing investment returns (CPA).
• Develop business cases and strategic recommendations for growth initiatives. Leadership & Organisational Capability
• Lead Product Lead, squads and multidisciplinary experts across acquisition, performance marketing, conversion optimisation, content marketing and analytics (1 PL and 1 CPO, 5 squads, 19 direct reports and 3 functional FTE)
• Build capabilities in performance marketing, growth marketing and analytics. Business Planning & Financial Accountability
• Own annual acquisition plans, growth objectives, KPIs and acquisition targets (Must win Battles)
• Manage acquisition, campaign and performance marketing budgets.
• Ensure optimal allocation of resources and marketing investment returns (CPA).
• Develop business cases and strategic recommendations for growth initiatives.
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Area Lead Customer Acquisition
Il y a 2 jours
Brussels, Brussels-Capital, Belgique ING Temps pleinProduct Area Lead Customer Acquisition Growth Tribe Belgium | Private Individuals Mission The Product Area Lead Customer Acquisition is accountable for ING Belgium's New-to-Bank acquisition strategy and customer inflow within the Private Individuals segment. The role owns the end-to-end acquisition agenda for strategic customer segments including Minors &...
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Area Lead Customer Development and Retention
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