Digital Marketing Leader

Job Objectives The ideal candidate for this position should have a solid foundation in Digital Marketing, practical experience in advertising across channels such as Facebook Ads, Google Ads, Ad networks, Cốc Cốc, App Install, advertising methods on social media platforms, and brand building. Performance Marketing focuses on metrics, requiring skills in optimizing reports and sensitivity to numbers. The individual taking on this role will have deep knowledge of advertising channels, the ability to ensure expenditure efficiency and a proven track record in driving conversions and measuring advertising effectiveness. They excel in managing successful campaigns regardless of budget scale. The Senior Performance Marketing position will oversee daily project management. A successful candidate will provide a comprehensive, creative marketing approach, strategise, set KPIs and drive successful project growth.

Key Responsibilities
Responsible for project growth in terms of user count, revenue, and profit. Ensure expenditure efficiency and expand advertising channels and methods. Scout for partners, clients, and potential channels in all fields, expand resources to ensure multiple concurrent project implementations. Strict budget management: Reconciliation, Acceptance, and Sustainable Efficiency. Manage all Digital Marketing and Branding campaigns through partners of one or multiple projects. Manage expenditures, budgets, and transparent financial reporting. Analyse and optimize advertising campaigns and brand building to increase advertising effectiveness based on KPI/User Acquisition Cost/ROAS. Handle the deployment of multiple products simultaneously, conduct market research, project analysis, and propose optimisations for each channel. Coordinate with relevant departments or capable of self-execution to drive project growth through Promotions and Events, identify growth opportunities and plan feasibly. Responsible for all partner-related matters, costs, direct payment deployment, and reconciliation to maintain, develop, and expand channels for multiple current products. Monitor, detect risks, and control objective issues from supply sources, cooperating partners, or issues affecting the company’s finances. Responsible for self-execution in terms of imagery, design and UI/UX of materials used for products such as Homepages, Landing Page Advertising, Video/Trailers, TVC, Banner Advertising, etc. Requirements & Qualifications Security, honesty, and meticulousness are crucial requirements. Profound knowledge of tracking, measurement, and advertising optimisation. Must have 05+ years of experience in Digital Marketing. Information on campaigns deployed and achieved results (as case studies) Ability to use Google Sheets, Excel, and PowerPoint to create reports and presentations. Ability to work in teams and withstand high work pressure, able to work overtime and always be ready in all situations. Proactively research, analyse and optimise work. Demonstrate a high level of self-awareness and self-accountability. Proactively report and update, monitor issues and self-resolve decisively. Careful, meticulous, and proactive with multi-dimensional thinking. Ability to debate and think critically, and sharp analytical skills. Preferred Qualifications Growth-driven mindset, eager to experiment with innovative strategies. Experience working in fast-growing startups. Knowledge of AI-driven marketing and predictive analytics. Experience with freemium, subscription, or marketplace models. Salary & Benefits Salary starting at $1,500 Net or higher, depending on the candidate’s performance assessment. Bonuses for holidays and Lunar New Year’s Eve; Bonuses based on monthly/quarterly/yearly business results. Sponsor 100% of meal expenses. Sponsor 100% of VISA/Work Permit costs after the probationary period. Sponsor 100% of apartment rental costs (located in the Central area, with full amenities such as Super Mall, Swimming pool, Gym, Co-working space…) Monthly days off: 06 days per month during the probationary period, 07 days per month as an official employee. Flexible choice of days off, allowed to accumulate them consecutively in 1 month. Company-sponsored annual vacation benefit. Sponsor 100% of the costs of professional development courses relevant to the role (at the employee’s request), with no reimbursement required upon resignation. The company does not retain candidates’ identification documents (ID card, Passport, etc.). Professional – Dynamic – Equitable – Humane work environment.