Copywriter

We are looking for a Senior UX Copywriter responsible for Dutch and English content across our digital channels, combining strong writing skills with UX content design, content governance, accessibility expertise, and experience designing content for digital and AI-powered experiences. Working closely with the French UX Copywriter, you will help ensure consistency across languages, channels, and customer touchpoints. Together, you will align on terminology, content standards, governance practices, accessibility principles, and tone of voice, while adapting content to the needs of each language and audience. Within the Digital Team, you will collaborate with Service Designers, UX Designers, UI Designers, UX Researchers, Product Owners, Process & Business Analysts, and Developers to create clear, consistent, accessible, and trustworthy experiences across web, app, customer portals, and AIenabled digital channels. You will operate with a high degree of autonomy and ownership, leading content initiatives from intake to delivery. You will gather and challenge requirements, identify content gaps, and translate complex business and technical concepts into clear, intuitive user experiences. You will ensure alignment between business objectives, user needs, and product requirements while maintaining a high-quality customer experience. Your mission is to help customers understand what to do, where to go, and what decisions to make with minimal effort, while maintaining a consistent, inclusive, and trusted company's voice across all digital touchpoints. The assignment will mainly be performed in Brussels and is expected to run for approximately 12 months, depending on the evolution of the department. Tasks Content creation & optimization Create and optimize UX copy in Dutch and English for websites, customer portals, self-service journeys, and AI-powered experiences. Write clear, concise, and accessible copy that supports usability and task completion. Apply plain language, accessibility, and inclusive communication principles. Create content for edge cases, error messages, empty states, and complex customer scenarios. Audit existing content and identify opportunities for improvement. Continuously improve content based on customer feedback, analytics, and usability testing. Content governance & quality Develop and maintain content guidelines, standards, and best practices. Safeguard tone of voice, terminology, and content consistency across all digital touchpoints. Maintain and evolve content assets, repositories, and reusable content patterns as a source of truth. Ensure consistency across products, channels, teams, and partner initiatives, while identifying opportunities for continuous improvement. Act as the final quality gate for customer-facing content, reviewing clarity, accessibility, consistency, and linguistic quality. Proactively identify content gaps, risks, and improvement opportunities, and challenge stakeholders where needed. Collaboration & stakeholder management Take ownership of stakeholder intake and requirement gathering, challenge assumptions, identify content gaps, and translate business objectives into effective content solutions. Partner closely with the French UX Copywriter to align on content standards, terminology, governance practices, and customer experience principles, ensuring a consistent and coherent experience across Dutch, English, and French channels. Collaborate with designers, UX researchers, product owners, developers, analysts, and business experts. Facilitate alignment between business, design, and development teams. Promote content design best practices and contribute to continuous improvement of ways of working. Skills and competence Content & UX Expertise Strong expertise in UX writing, content design, and digital communication. Experience designing content for complex digital products and services. Experience with conversational design and AI-assisted user experiences. Strong understanding of information architecture and user-centered design principles. Ability to simplify complex business and technical topics into clear and actionable content. Knowledge of accessibility guidelines, plain language principles, and inclusive communication. Soft Skills Highly autonomous, proactive, and accountable. Strong stakeholder management and facilitation skills. Excellent communication and collaboration skills. Critical thinker with strong attention to detail and quality. Comfortable challenging assumptions and driving improvements. Passionate about creating trustworthy and customer-centric experiences. Technicalities Minimum 5 years of experience in UX Writing, Content Design, Content Strategy, or a related discipline. Proven experience working in multidisciplinary design teams. Excellent Dutch and English writing, editing, and proofreading skills. French is considered an asset. Proficient in Figma, Jira, Confluence, and Excel. Open to learning and using plugins, AI-powered tools, and emerging technologies to improve efficiency, consistency, and collaboration across content and design processes. Experience with content design systems and content governance frameworks. Familiarity with conversational AI and AI-assisted content creation is a strong plus.