Sales Lead Belgium

We are Vestacy Vestacy is a standalone company (carved out from Reckitt) with a clear purpose: to transform houses into homes. We’re home to some of the world’s most trusted brands (Air Wick, Calgon, Cillit Bang, and Mortein) helping millions of people care for the spaces they live in every day. Backed by Advent, a leading global private equity firm, we have the freedom to think big and move fast. With almost 3,000 colleagues across 20+ countries, we see every person as a Founder, empowered to make bold decisions and shape what’s next. We care for our company the way you care for your own home: with energy, passion, and pride. Here, you’ll find space to grow, opportunities to lead, and the support to thrive. Together, we’re building something extraordinary. About the Sales team Our Sales teams help to deliver Vestacy's purpose by building shared success with our customers, making access to the highest quality brands possible in-stores and online. Within Sales, we're focused on achieving outperformance across all our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have hundreds of salespeople across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category.

About the Role
The Sales Lead BNL will be the commercial engine of one of Vestacy’s most strategically important markets. This leader will shape the commercial strategy, drive sustainable growth across our home-care brands, and build a high-performing, founder-led sales organisation.

Key Responsibilities
• Market & Commercial Strategy
• Build and execute the 3-year commercial strategy for Belgium & Netherlands across all categories and channels
• Deliver revenue, margin, market share and profitability targets
• Lead commercial agenda across Modern Trade, Discounters, eCommerce, Wholesale
• Leadership of the Sales Organisation
• Lead, coach, and scale a high-performance team
• Recruit and develop top talent
• Foster founder-led culture
• Customer Strategy & Key Account Leadership
• Own senior relationships with strategic customers.
• Lead JBPs, annual negotiations, pricing, and promotional plans.
• Commercial Execution & Performance Management
• Drive forecasting, CRM discipline, and governance.
• Lead ROI analysis on promotions and investments.
• Brand & Category Growth
• Partner with Marketing on in-market execution
• Lead category growth initiatives and influence innovation Key Measures of Success (KPIs) Deliver 50MM Euro 2026 Net revenue growth & GM expansion of 110bps 1/ Drive Sustainable Revenue Growth Through Data Led Commercial Strategy Focus on actions that deliver the Vestacy growth P&L in predictable way with strong understanding of brand, channel & RGM levers.
• Support translation of brand goals into BNL focussed category growth strategies using all data sources available driving outperformance.
• Clear channel strategy unlocking highest value opportunities across all retail formats including eGrocery and eCommerce. Lead AVN negotiation for Europe. Manage distributor teams.
• Strengthened pricing, promotion, and margin control maximising profitability through 4Ps and Trade investment strategies
• Coaching teams to focus on value selling and RGM 2/ Build a Capable, Engaged, and Retention Strong Sales Organisation
• Play a critical role in the leadership team to support our short, medium & long term goals
• Talent development plans that support a high performing team and motivates individuals in role and from a career development perspective.
• Clear role clarity, KPIs, and accountability mechanisms to enable strong retention & stability in the sales organisation.
• A culture that celebrates wins and helps team see how we are progressing as a team 3/ Excellence in Execution delivered Through Customer Partnership Partner with customers to create exciting shopper plans that bring to life our brand strategies in store to create long term value for the business.
• Shopper activation of innovation & brand plans instore and online including retail media
• Partnership with supply & external partners to bring to deliver excellent customer service
• Strong forecast accuracy and operating model that enables us to constantly manage risk and opportunities in a sustainable way. The experience we're looking for
• 10+ years commercial leadership in FMCG.
• P&L ownership with revenue/margin growth track record
• Strong experience with UK&I Modern Trade
• Strong negotiation, commercial and strategic skills.
• Strong leadership capability
• Experience in home care categories.
• Experience in carve-out or transformation environments. Behaviours Aligned to Vestacy Values
• We Are Founders: Acts like an owner; accountable.
• We Win Together: Builds strong collaboration and trust.
• We Are Agile: Thrives in fast-paced, changing environments. Why Join Vestacy?
• Lead the most strategically valuable market.
• Shape the future of iconic home-care brands.
• Entrepreneurial freedom with PE backing.
• Values-led culture where every person is a Founder.
• Competitive compensation and incentives.

What we offer
We believe great work deserves great rewards. That’s why

we offer
numerous local benefits and global benefits designed to help you grow and thrive, such as career mobility opportunities, a referral program, access to our online learning academy, mental wellbeing support, and short-term bonus incentives. Equality We believe the best teams are built like great homes: on strong foundations and room to grow. That’s why we hire for potential as well as experience. If you resonate with our purpose, we encourage you to apply, even if you don’t tick every box. We’re committed to equal opportunity for all, regardless of age, ability, background, identity, or any other characteristic protected by law. Together, we create a space where everyone can thrive.