Fashion & Apparel Designer (Sports & Lifestyle)

About Asia Partners IFBD Limited Asia Partners IFBD Limited is a premier sports intellectual property (IP) branding, management, and investment firm headquartered in Hong Kong. We specialize in acquiring, scaling, and managing high-value global and regional sports assets. Our extensive portfolio includes the exclusive regional rights to the CR7® LIFE Museum, global CR7® LIFE merchandise and official retail stores, the World Football Summit Hong Kong, and commercial rights for top-tier international football icons. Operating across branded experiences, premium retail, and knowledge leadership, we are shaping the future of sports investment and consumer engagement across Asia. The Opportunity & Context We are looking for a visionary, hands-on Fashion & Apparel Designer to join our team in Hong Kong. In this role, you will be responsible for shaping and executing the design narrative for our premium retail lines, focusing specifically on CR7® LIFE Merchandise and PlayBonito. We want a creator who believes that sports fashion is more than just clothing—it is a cultural statement and a powerful medium to communicate brand voice, emotion, and lifestyle. You will have the unique opportunity to design across multiple categories, with a massive focus on expanding our highly demanded Kidswear lines, alongside adult lifestyle apparel and accessories.

Key Responsibilities
Creative Vision & Design Execution: Lead the design and development of diverse apparel and retail collections, including performance jerseys, premium lifestyle streetwear, headwear (hats/caps), and accessories. Kidswear Expansion: Spearhead the creative direction for our high-demand kidswear and youth categories, translating adult sports-lifestyle aesthetics into functional, high-appeal garments for children and young adults. Tech-Augmented Design Workflow: Intelligently incorporate AI design and prototyping tools into your workflow to rapidly iterate concepts, generate mood boards, and accelerate production timelines—while ensuring your human creative vision always leads the narrative. Brand Voice Amplification: Ensure all design narratives reflect the elite, high-energy DNA of the CR7® and PlayBonito brands, aligning closely with market trends and consumer insights. Tech Pack Development: Create comprehensive, production-ready technical specifications, measurement charts, and material callouts to ensure seamless factory execution. Who You Are The Cultural Visionary: You believe fashion plays a vital, defining role in society. You don't just design garments; you build the visual identity of a lifestyle. AI-Forward Creator: You view AI as an empowering design collaborator rather than a threat. You know how to leverage AI tools to move fast and push creative boundaries, while keeping your unique artistic direction at the core. Versatile Apparel Expert: Proven experience designing across performance athletic wear and casual streetwear, with a deep understanding of fabrics, fits, and construction. Youth Culture Native: You understand what appeals to kids and young adults today, translating sports icons and street culture into highly desirable youth apparel. Agile & Immediate: Highly adaptable to fast-moving commercial decisions. Immediate availability is heavily preferred. Requirements Degree or Diploma in Fashion/Apparel Design or a related field. Proven experience in apparel design (Sports, Streetwear, or Kidswear experience is highly valued). Proficiency in Adobe Creative Suite (Illustrator, Photoshop) and foundational familiarity with AI design/concept tools. Strong communication skills in English (working with the HK corporate office) and Cantonese/Mandarin (to coordinate with regional supply chains).

How to Apply
– MANDATORY PORTFOLIO REQUIREMENT To be considered, you must submit a comprehensive design portfolio alongside your CV. Your portfolio must feature: Specific examples of your sports-lifestyle or streetwear work. Design concepts or collections focused on kids and young adults. Please also state your earliest available start date and salary expectations.