Product Specialist

Product Specialist – Product & MarketingCompany: Bay Technologies Limited (Xinera by FoodTrack)

Location:
Hong Kong Science Park, Sha Tin (Hybrid) Employment: Full-time About XineraXinera by FoodTrack (https://xinera.ai/) is an award-winning AI-powered wellness platform built by Bay Technologies Limited, based at Hong Kong Science Park. We bring together wearable data, nutrition, lifestyle signals and insights inspired by traditional Chinese wellness philosophy to help people better understand how they are doing — and what they can do next. Our product combines AI, consumer wellness, smart wearables and a membership ecosystem connecting users with expert wellness care, healthy food and nutrition, and lifestyle experiences. We are a fast-moving team building Xinera into a consumer wellness brand and membership business. The RoleWe are looking for a hands-on Product Specialist – Product & Marketing to help us build a better product and bring it successfully to market. Your two primary areas of focus will be: 1. Product: understanding users, improving the product experience, coordinating development and helping turn ideas into shipped features. 2. Marketing: shaping how Xinera is positioned, communicated and promoted to acquire, engage and retain users. Because we are an early-stage team, you will also work directly with customers, partners and suppliers when needed. This is a broad execution role for someone who wants to understand how a consumer technology product is built, launched and grown.

What You'll Do
Product
• Gather and analyse user feedback and turn customer problems into clear product requirements and improvement ideas.
• Conduct user interviews, usability testing and ongoing user research.
• Help define user journeys, product flows, feature requirements and priorities.
• Work closely with developers and designers to coordinate product development and releases.
• Test new features before launch, identify issues and follow through until they are resolved.
• Monitor user behaviour, product usage and feedback to identify opportunities for improvement.
• Help improve key experiences including onboarding, wearable connection, Daily Reading, membership and retention.
• Research competitor products, consumer trends and new product opportunities. Product Marketing & Growth
• Help shape Xinera's positioning, messaging and value proposition.
• Plan and execute product launches and feature campaigns.
• Create and coordinate content across social media, website, app, email and other channels.
• Support user acquisition campaigns, community initiatives, referrals and partnerships.
• Help manage social media and digital marketing activities, including working with external agencies, freelancers or creators.
• Track campaign performance and user acquisition results and recommend improvements.
• Translate product features and wellness concepts into simple, compelling consumer messages.
• Develop product demos, decks, landing pages, campaign materials and partner-facing content.
• Collect user stories, testimonials and insights that can strengthen both product development and marketing.
• Explore new growth channels and conduct small experiments to identify what works. Customer Success & User Operations
• Speak directly with users to understand their needs, behaviours and pain points.
• Support users during onboarding and help resolve product-related issues.
• Handle customer feedback and ensure important insights are fed back into product development.
• Help build FAQs, user guides and simple operating processes.
• Support member engagement, retention initiatives and community activities. Supplier & Partner Coordination
• Communicate with supply chain for smart wearables and other wellness products.
• Follow up on samples, product specifications, production schedules, quality issues, inventory and delivery.
• Coordinate with external partners to ensure projects and member experiences run smoothly.
• Help evaluate new products, suppliers and partnership opportunities. What We're Looking For
• Proven experience in product, marketing, consumer technology, e-commerce or a related field.
• Strong interest in both building products and growing them in market.
• Good understanding of users and willingness to speak directly with customers.
• Able to turn ideas and feedback into practical actions and follow them through.
• Strong written and verbal communication skills.
• Comfortable creating content, presentations and basic marketing materials.
• Organised and able to coordinate across developers, designers, users, partners and suppliers.
• Comfortable working in a fast-moving start-up environment with ambiguity and changing priorities.
• Able to communicate professionally in English and Cantonese; Mandarin is a strong advantage.
• Bachelor's degree or equivalent practical experience. We care more about your ability to learn quickly, think from the user's perspective and get things done than having a perfect job title on your CV. Nice to Have
• Experience with consumer apps, subscription/membership products or e-commerce.
• Hands-on experience in digital marketing, social media, content or growth campaigns.
• Familiarity with tools such as Figma, Canva, Notion, Google Analytics, CRM tools or AI tools.
• Experience conducting user interviews or usability testing.
• Experience working with influencers, creators or external marketing partners.
• Interest or experience in wellness, fitness, nutrition or wearable technology.
• Experience dealing with manufacturers or physical-product fulfilment.
• Experience working in an early-stage start-up. Who Will Enjoy This RoleYou will probably enjoy this role if you:
• Are equally curious about why users use a product and why they decide to buy it.
• Enjoy switching between product thinking, marketing execution and user conversations.
• Like experimenting with new ideas and measuring whether they work.
• Notice problems and naturally want to fix them.
• Are comfortable doing both creative work and practical execution.
• Want broad exposure to how an AI consumer product is built and grown from an early stage. Bay Technologies Limited is an equal opportunity employer. Personal data collected will be used for recruitment purposes only in accordance with the Personal Data (Privacy) Ordinance. 產品經理（產品及市場推廣）公司： Bay Technologies Limited（Xinera by FoodTrack） 工作地點： 香港科學園（混合辦公模式） 工作性質： 全職 關於 XineraXinera by FoodTrack 是由 Bay Technologies Limited 開發的 AI 健康生活（Wellness）平台，公司位於香港科學園。 我們結合智能穿戴裝置、飲食、生活習慣數據，以及源自傳統中式養生理念的洞察，透過 AI 幫助用戶更了解自己每天的狀態，並提供簡單、可實踐的行動建議。 我們的產品結合 AI、消費者健康生活、智能穿戴及會員生態系統，並透過專業健康生活服務、健康飲食與營養，以及生活與身心體驗，為會員提供更完整的 Wellness Journey。 我們是一支精簡、快速行動的創業團隊，正在把 Xinera 建立成一個面向消費者的 Wellness 品牌及會員業務。 職位簡介我們正在招聘一位執行力強的 產品專員（產品及市場推廣），協助我們一方面持續改善產品，另一方面把產品更有效地推向市場。 這個職位有兩個最核心的工作方向： 1. 產品： 了解用戶、改善產品體驗、跟進產品開發，並協助把想法真正落地成為產品功能。 2. 市場推廣： 協助制定 Xinera 的市場定位及訊息，並透過不同渠道吸引用戶、提升互動及留存。 由於我們仍處於早期發展階段，你亦會按需要直接與用戶、合作伙伴及供應商合作。這是一個適合希望全面了解消費科技產品如何由開發、推出到增長的職位。 主要工作內容產品
• 收集及分析用戶反饋，將真實用戶問題轉化成清晰的產品需求及改善方案。
• 進行用戶訪談、可用性測試及持續的用戶研究。
• 協助設計 User Journey、產品流程、功能需求及優先次序。
• 與開發及設計團隊緊密合作，跟進產品開發及版本推出。
• 在產品推出前進行測試，發現問題並跟進至解決。
• 分析產品使用情況、用戶行為及反饋，找出改善機會。
• 持續改善 onboarding、穿戴裝置連接、Daily Reading、會員體驗及用戶留存。
• 研究競爭產品、消費者趨勢及新的產品機會。 產品市場推廣及增長
• 協助制定 Xinera 的品牌定位、核心訊息及 Value Proposition。
• 策劃及執行產品推出及新功能推廣活動。
• 協助製作及管理社交媒體、網站、App、Email 等渠道的內容。
• 支援用戶增長、Community、Referral 及合作伙伴推廣活動。
• 協助管理社交媒體及數碼營銷，包括與 Agency、Freelancer、KOL／Creator 合作。
• 分析市場推廣及用戶增長數據，提出改善建議。
• 將產品功能及 Wellness 概念轉化成簡單、吸引及容易理解的消費者訊息。
• 製作產品 Demo、簡報、Landing Page、Campaign Material 及合作伙伴資料。
• 收集用戶故事、Testimonials 及洞察，同時支援產品改善及 Marketing。
• 探索新的增長渠道，透過小型實驗測試不同 Growth Ideas。 客戶成功及用戶營運
• 主動與用戶溝通，了解他們的需求、行為及痛點。
• 協助新用戶完成 onboarding，並處理產品使用過程中的問題。
• 整理及跟進客戶反饋，確保重要洞察可以帶回產品團隊。
• 建立 FAQ、User Guide 及簡單的營運流程。
• 協助會員互動、留存及 Community 活動。 供應商及合作伙伴協調
• 與智能穿戴裝置及其他 Wellness 產品供應商／廠家保持溝通。
• 跟進產品樣板、產品規格、生產進度、品質問題、庫存及物流。
• 與外部合作伙伴協調，確保項目及會員體驗順利。
• 協助尋找及評估新的產品、供應商及合作機會。 我們希望你具備
• 約 1–3 年產品、市場推廣、Growth、消費科技、電商或相關工作經驗。
• 同時對做產品及把產品推向市場有強烈興趣。
• 有良好的用戶思維，願意真正與用戶溝通並了解他們。
• 能將想法及反饋轉化成實際行動，並持續跟進直至完成。
• 良好的文字及口頭溝通能力。
• 能夠製作基本 Marketing Content、Presentation 及相關材料。
• 做事有條理，能協調開發、設計、用戶、合作伙伴及供應商。
• 能適應快速變化及具不確定性的初創環境。
• 能以廣東話及英語作專業溝通；普通話能力良好者優先。
• 大學學位或具備相等的實際工作經驗。 相比 CV 上的職銜，我們更重視你是否能夠快速學習、從用戶角度思考，以及真正把事情做好。 加分項目
• 曾參與消費者 App、會員／訂閱制產品或電商業務。
• 有數碼營銷、社交媒體、Content 或 Growth Campaign 實戰經驗。
• 熟悉 Figma、Canva、Notion、Google Analytics、CRM 或 AI 工具。
• 有進行用戶訪談或可用性測試的經驗。
• 曾與 KOL、Influencer、Creator 或 Marketing Agency 合作。
• 對健康生活、健身、營養或智能穿戴科技有興趣或相關經驗。
• 曾與廠家、供應商或實體產品物流／履約團隊合作。
• 曾於初創公司或小型團隊工作。 哪類人會適合這份工作？如果以下描述很像你，你可能會喜歡這個職位：
• 你既想了解為甚麼用戶會使用一個產品，也想了解為甚麼他們願意購買它。
• 你喜歡在產品思考、Marketing Execution 及用戶溝通之間切換。
• 你喜歡測試不同想法，並透過數據判斷甚麼有效。
• 發現問題時，你會自然地想辦法解決。
• 你既享受創意工作，也願意處理實際執行。
• 你希望全面了解一個 AI 消費產品如何由早期階段逐步建立及增長。 Bay Technologies Limited 是平等機會僱主。申請人提供的個人資料只會用作招聘用途，並按照《個人資料（私隱）條例》處理。