Head of Social
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Key Responsibilities
& Core Problems to Solve
• Establish Alternative Distribution Channels: Transition social media into a hard-metric distribution channel that converts attention into measurable business traffic.
• Native Strategy Overhaul: Abandon generic web-headline reposting in favor of a native, platform-first storytelling strategy optimized for native short-form video and WhatsApp-first architectures.
• Owned-Audience Conversion: Design funnels that turn casual social media engagement into owned, high-retention assets like app installations, newsletter registrations, and WhatsApp channel subscribers.
• Newsroom Collaboration: Maintain an active presence on the newsroom floor alongside editorial desks during high-velocity breaking news events to pilot real-time format bets and platform experiments. Experience & Scale Requirements
• Proven track record leading social media for a premier publisher or content brand with a multi-million follower/subscriber base across Instagram, YouTube Shorts, and WhatsApp Channels.
• Experience directing an always-on, 24/7 newsroom social desk operating under tight breaking-news timelines.
• Prior history scaling a WhatsApp Channel or parallel closed-messaging framework specifically for a Hindi-belt demographic. Critical Disqualifiers
• Corporate brand/agency-side backgrounds that rely on multi-week campaign lead times rather than newsroom-velocity rhythms.
• Lack of direct, native fluency in Hindi-language, vernacular internet culture (this cannot be handled via translation services).
• A vanity-metrics mindset that prioritizes follower tallies without linking social growth directly to traffic, app installs, or digital revenue.
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