Social Media Manager| Fintech

Job Summary: We are seeking a proactive and creative Social Media Manager to develop our social media strategy, manage our social media presence and produce compelling content that strengthens our brand and connects with our audiences. The role requires a creative thinker with strong communication skills and a passion for social media trends, who can independently produce engaging content, with excellent writing and copywriting skills being essential. The Social Media Manager will collaborate with internal cross-functional teams and manage external agencies to deliver social media initiatives effectively. Reporting to the Brand Team Lead, the role will also support core creative development for selected company communications initiatives. Key Responsibility: 1. Social Media Strategy:
• Develop and implement a comprehensive social media strategy to enhance brand visibility and audience engagement
• Identify relevant social media trends, platform developments and content opportunities to keep the brand current and connected with its audiences.
• Analyze social media performance metrics and use insights to continuously improve the strategy and content approach 2. Content Creation and Management:
• Oversee the brand’s day-to-day presence on social platforms (Facebook, Instagram, Threads, LinkedIn, etc)
• Independently develop content ideas and write compelling, platform-appropriate social copy that aligns with the brand’s tone of voice
• Direct visual content creation and collaborate closely with the design team to translate content ideas into engaging visual assets
• Manage a content calendar to ensure timely posting aligned with campaigns, brand priorities, current trends and relevant events 3. Social Influencer Collaboration:
• Identify and engage social influencers that align with our target audience, brand values and campaign objectives
• Coordinate with external agencies for influencer marketing campaigns, ensuring deliverables and timeline are met
• Develop clear briefs, coordinate feedback and track campaign performance 4. Reporting and Competitors Analysis:
• Monitor key social media metrics, including reach, engagement, audience growth and campaign effectiveness
• Regularly monitor brand mentions, audience sentiment and emerging conversations through social listening tools
• Identify relevant trends, potential opportunities and reputational issues, and coordinate timely responses or follow-up actions
• Stay updated on industry trends and social listening, and analyze competitor activities to keep the brand ahead of the curve
• Prepare monthly performance reports with clear insights and actionable recommendations 5. Collaboration with Cross Teams:
• Collaborate closely with branding, performance, and design teams to ensure campaign and messaging alignment
• Support the development of core creative concepts of selected communication initiative when required

Qualifications:
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• 5 – 8 years of relevant experience, with a strong focus on social media management and content creation
• Proven experience managing external social media, creative, influencer or production agencies
• Excellent writing, editing and copywriting skills in Chinese
• Strong understanding of social media platforms and content formats, audience behaviors and emerging trends
• Strong communication, presentation, and project management skills
• Highly responsible with a self-motivated attitude; able to multitask and work effectively under pressure
• Previous experience in a startup environment is a plus
• Immediate availability is preferred •