Marketing Manager

Company Description eefit is a Hong Kong-based health technology brand with a diversified product portfolio spanning electronic devices, personal care, textile supports, home healthcare and health supplements. As we continue to grow and expand internationally, we are looking for a hands-on, strategic Marketing Manager to lead marketing planning, brand management, campaigns and budget management for our Hong Kong market. If you are passionate about health and wellness, think creatively about marketing strategy, and thrive turning bold ideas into impactful campaigns, we want to hear from you. Role Description You will lead and oversee marketing planning, brand management, promotional campaigns and budget management. You will be responsible for developing innovative marketing strategies that drive business growth, brand awareness and market penetration for eefit's health product portfolio in Hong Kong.

What You'll Do
...... 1. Marketing Strategy & Innovation
• Develop and execute comprehensive marketing strategies to drive revenue growth and market penetration in the health products sector
• Analyze market trends, competitor dynamics and consumer behavior to identify growth and opportunities
• Prepare and present regular market analysis reports and strategic recommendations 2. Brand & Communications Management
• Drive brand, portfolio and communication strategies to build clear differentiation from competitors
• Own brand marketing functions, including A&P management, advertising, public relations, market research and competitive analysis
• Oversee the planning and execution of marketing campaigns and brand positioning initiatives 3. Campaigns & Product Marketing
• Coordinate product launches and promotional events to maximise brand awareness and consumer engagement
• Design innovative, "out-of-the-box" marketing programmes based on customer data and insights to recruit new customers and strengthen engagement among existing ones
• Work closely with the Product team to ensure seamless alignment between launch plans and go-to-market strategies 4. Budget & Resource Management
• Manage marketing budget allocation, ranging from small
- and mid-scale campaigns (HK$ hundreds of thousands) to large-scale promotions of up to HK$10 million
• Monitor ROI across campaigns and channels to ensure cost-effective use of resources
• Pitch large-budget proposals to senior management, underpinning decisions with data and strategy Qualifications
• Bachelor's degree or above in Marketing, Business Management, Food Science, Biomedical Engineering, Business Administration or a related discipline
• Minimum 5 years of experience in marketing management or product marketing
• Background in FMCG — particularly health technology, consumer electronics, personal care, health supplements or retail — is preferred
• Experience managing large-scale campaigns with budgets of multi millions to HK$10 million is an advantage
• Strong strategic planning and execution capabilities, with the ability to develop comprehensive go-to-market strategies
• An innovative mindset in marketing strategy and tactics, with the ability to design breakthrough campaigns
• Excellent communication and presentation skills, with the ability to pitch significant budgets to senior leadership and influence stakeholders at all levels
• Strong cross-functional collaboration skills, working effectively with Product, Sales and Operations teams
• Sharp commercial acumen and data literacy — able to extract insights from market data and translate them into action
• Familiarity with Hong Kong's Consumer Goods Safety Ordinance, Trade Descriptions Ordinance, Undesirable Medical Advertisements Ordinance and Public Health and Municipal Services Ordinance is an advantage Candidates with less experience may be considered for the position of Assistant Marketing Manager.

What We Offer
• Competitive salary package and performance bonus
• The opportunity to take part in the internationalisation journey of a homegrown Hong Kong health technology brand
• A platform to manage large-scale budgets of up to HK$10 million and beyond
• Cross-category marketing experience across electronic devices, textile supports, health supplements and more
• Cross-functional exposure through close collaboration with R&D, Brand, Retail and Supply Chain teams #

How to Apply
# Interested candidates, please send your CV and portfolio to radiant.fong@eefit.com with the subject line "Marketing Manager – [Your Name]", or simply apply via Linkedin