Director Of Marketing Communications

Cafe Deco Group, a leading restaurant group, is seeking a visionary and commercially astute Director of Marketing Communications to lead the brand, marketing and communications agenda across our restaurant portfolio. This is a senior leadership role responsible for shaping strategy, driving guest acquisition and sales performance, protecting brand reputation, and leading a high-performing marketing communications team. You will act as a trusted advisor to the executive team and ensure our restaurants achieve maximum visibility, publicity and commercial impact, including in the PRC market.

Key Responsibilities
Strategic Leadership & Brand Management
• Define and lead the group’s marketing and communications strategy across all brands and channels to maximize visibility, publicity and sales performance.
• Translate business objectives into integrated annual and quarterly marketing communications plans with clear KPIs.
• Own brand positioning, messaging architecture, tone of voice and brand guidelines, ensuring consistency across all guest touchpoints.
• Provide strategic direction for PRC market marketing and communications, aligning global brand standards with local consumer expectations. Communications & Public Relations
• Oversee and manage all internal and external communications, ensuring consistency, accuracy and reader-engaging content.
• Lead media relations, PR, crisis and issues communications, corporate announcements and executive communications.
• Serve as a senior spokesperson and counsel to leadership on reputation management and sensitive matters.
• Build and maintain strong relationships with key media partners, marketing agencies, e-platform users, influencers and third-party stakeholders, including PRC media and platform partners. Digital, CRM & Loyalty Marketing
• Monitor all online and offline marketing platforms to ensure consistency in messages and tones.
• Lead digital marketing operations and performance across social media, search, CRM, loyalty, e-commerce and delivery platforms.
• Partner with CRM and loyalty teams to drive personalization, repeat visits and customer lifetime value.
• Leverage knowledge of the PRC marketing landscape, including WeChat, Xiaohongshu, Douyin, Weibo, Dianping and Meituan, to drive awareness and engagement with PRC consumers. PRC Market & Cross-Border Marketing
• Develop and localize marketing campaigns for the PRC market, ensuring cultural relevance and commercial effectiveness.
• Manage PRC-focused digital and social media activities, including KOL/KOC collaborations, livestreaming, private domain traffic and content marketing.
• Monitor PRC marketing trends, competitor activity, consumer insights and regulatory changes.
• Ensure compliance with PRC advertising, data privacy and content regulations.
• Support cross-border campaigns targeting PRC visitors, tourists and mainland customers. Budget, Analytics & Performance
• Plan, manage and monitor marketing communications budgets and expenses, ensuring effectiveness and ROI against KPIs.
• Commission marketing research, data analysis, reporting and executive presentations to inform strategic decisions.
• Establish performance dashboards and measurement frameworks to track campaign and channel effectiveness. Team & Stakeholder Management
• Lead, mentor and develop the marketing communications team, fostering a high-performance culture.
• Manage external agencies, vendors and partners to ensure quality, timeliness and value.
• Collaborate closely with Operations, Culinary, Sales, HR, Finance and franchise/partner teams to align messaging and business goals.
• Represent the company at industry events, media engagements and partner meetings. Requirements
• Degree holder in Business Administration, Communications, Marketing, e-Commerce or related disciplines; MBA or Master’s degree preferred.
• 10+ years of progressive experience in marketing communications, with at least 5 years in a leadership or director-level role.
• Must have experience and knowledge in multiple casual to high end dining brands.
• Proven track record in brand building, integrated marketing campaigns, PR, digital marketing, CRM and loyalty programs.
• Prior experience working with CRM and loyalty programs is a strong advantage.
• Solid knowledge of PRC marketing, including consumer behavior, media landscape, social platforms and digital ecosystems.
• Hands-on experience with PRC platforms such as WeChat, Xiaohongshu, Douyin, Weibo, Dianping and Meituan is preferred.
• Familiarity with PRC advertising regulations, data privacy requirements and content compliance.
• Experience managing PRC agencies, KOLs/KOCs and cross-border campaigns is an advantage.
• Demonstrated experience managing budgets, agencies and cross-functional teams.
• Strong crisis communications and executive advisory skills.
• Highly motivated, detail-minded and result-driven with multi-tasking skills.
• Excellent coordination, communication, project management and interpersonal skills.
• Fluent in English, Cantonese and Mandarin is preferred, spoken and written; Mandarin is essential for PRC market engagement.
• Eligible to work in Hong Kong Working

Location:
Wong Chuk Hang, Hong Kong (near MTR station)

Working Hours
Mon – Fri, 9am – 6pm Employee Benefits︰
• 5-day work
• Bank Holiday
• Discretionary Bonus
• Medical Insurance (Dependents are covered)
• 12 days Paid Annual Leave
• Marriage Leave
• Birthday Voucher
• Up to 50% Staff Dining Discount Interested parties, please send your resume with employment history, current and expected salary, available date and click "Apply Now" or whatsapp to 5320 0068 For more information about our Group, please visit our website at www.cafedecogroup.com. (Data collected will be used for recruitment purposes only. Applicants who do not hear from us within 6 weeks from the date of advertisement may consider their application unsuccessful.)