Industrial Sales Manager 'Life Cycle Services'

Krones FBL (France, Belgium, Luxembourg) is a subsidiary of the Krones Group (www.krones.com), which was founded in Germany and is now a leading international player in the production, sale and servicing of machines and even complete plants for the beverage and liquid food industries worldwide. The group employs more than 20,000 people worldwide. Krones FBL currently employs around 160 people who manage Krones' activities in France, Belgium and Luxembourg. The Krones group is the world market leader in its industrial sector and continues to grow, focusing on sustainable and ecological solutions. At Krones, we are working towards a better future and helping to preserve our planet for future generations. Following internal organizational changes, Krones FBL is looking for a (f/m/x) INDUSTRIAL SALES MANAGER 'LIFE CYCLE SERVICES' (BE/LUX) Purpose of the Role: The Area Sales Manager (ASM) Life Cycle Services (LCS) is responsible for the sales and development of the Krones LCS portfolio for customers in Belgium and Luxembourg. A key part of the role is to proactively identify business opportunities within the existing installed base, anticipate customer needs and drive the growth of the After Sales business. Through a structured and forward-looking sales approach, The ASM Life Cycle Services builds and maintains long-term partnerships that create value for both the customer and Krones while ensuring a high level of customer satisfaction. The portfolio includes spare parts, change parts, digital solutions, training, maintenance contracts, services, consumables and upgrades for the entire Krones installed base. The ASM LCS takes full commercial ownership of these opportunities and projects, from identifying customer needs and developing solutions through to quotation, negotiation, order intake, project completion, payment and after-sales follow-up. In this role, you can rely on a strong Project Management Back Office, Installation & Commissioning and a team of experienced technicians. The mission is executed in line with Krones’ high-quality standards, with a strong focus on sustainable customer relationships, customer satisfaction, profitable growth and optimized revenues. What awaits you?
• Developing the After Sales business within the Krones installed base through a strongly proactive sales approach. Continuously identifying opportunities, anticipating customer needs and promoting the full Krones IOS portfolio while also responding effectively to customer requests and inquiries.
• Answering customer questions (technical questions, inquiries, ...) with a strong commercial mindset and a focus on converting customer needs into business opportunities.
• Analysing customer needs in close collaboration with the Headquarters in Germany (Krones AG) and the back-office team in Belgium.
• Actively promoting the Krones portfolio by building strong relationships with Customer Care Managers, Field Service Managers, service technicians and other internal stakeholders who are in direct contact with customers. Leveraging these interactions to identify customer needs, generate opportunities and strengthen Krones' position within customer organizations.
• Intensifying existing contacts and strengthening long-term relationships of trust with customers through regular customer visits, continuous engagement and a thorough understanding of their operations, challenges and future plans.
• Coordinating the development of technical and commercial proposals and ensuring customer requirements are translated into viable Krones solutions in cooperation with Krones AG and local experts.
• Working closely with Krones AG throughout the quotation and solution-development process. While benefiting from their technical expertise, taking ownership of the commercial process and driving discussions when required to ensure customer expectations and business opportunities are adequately represented.
• Negotiating contracts in accordance with Krones AG sales policies.
• Updating Salesforce with customer visits, opportunities, installed base information and commercial activities.
• You will directly report to the Head of Sales LCS of Krones FBL. You contribute with:
• You hold a Bachelor's or Master's degree, preferably with a technical orientation (Industrial Sciences, Electromechanics, Electronics or equivalent), and have a strong affinity with technology.
• Experience in a commercial role within an industrial environment is considered a strong asset.
• Experience in the Food & Beverage Manufacturing industry is an advantage, but not a prerequisite.
• You enjoy developing business and identifying commercial opportunities and are comfortable taking ownership of opportunities from the initial customer contact through to order intake and follow-up.
• You combine commercial drive with the ability to understand technical concepts and translate customer needs into value-adding solutions.
• Building long-term customer relationships comes naturally to you. You enjoy networking and continuously expanding your customer and market knowledge.
• You are customer-oriented and strive for high customer satisfaction while maintaining a strong commercial focus.
• You are a proactive problem solver with a hands-on mentality and a strong sense of ownership.
• You are capable of managing multiple opportunities and projects simultaneously while maintaining structure, precision and follow-up.
• You work autonomously, show initiative and demonstrate a high level of self-organisation.
• Stakeholder management is one of your strengths. You easily collaborate with customers, colleagues, Headquarters, service teams and other internal stakeholders.
• Strong communication and listening skills enable you to interact effectively with different stakeholders and build trust-based relationships.
• You continuously look for improvements, challenge existing ways of working and remain open to new ideas and perspectives.
• You have experience negotiating commercial agreements and contracts.
• You are proficient in Microsoft Office. Experience with Salesforce is considered an asset and knowledge of SAP is an advantage.
• You are fluent in Dutch, French AND English. Knowledge of German is a strong plus as it facilitates collaboration with Krones Headquarters. Environment & Context
• As ASM LCS, your time is divided between customer visits, home office and a regular presence at the Krones office in Louvain-la-Neuve.
• Customer proximity is essential in this role. A significant portion of your time is spent visiting customers, developing relationships, identifying opportunities and supporting business growth within the installed base.
• Regular business travel within Belgium and Luxembourg is part of the role, with occasional trips to France and Germany.
• Full-time contract.
• Attractive salary package including a variable bonus, company car, group & hospitalisation insurance.
• Comprehensive onboarding and technical and commercial training programmes, including training at Krones Headquarters in Germany.
• You will be part of an international sales organisation covering Belgium, Luxembourg, France, DOM-TOM territories and selected African markets. Have we sparked your interest? Apply now @ Krones FBL, you can expect exciting challenges that make a real impact, in a team that motivates and supports you at the same time. To get our conversation started without delay, simply send us your application