Retail Banking Product Manager, Unsecured Lending
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• Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
• Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
• Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
• Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
• Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
• Ensure compliance with external regulatory requirements and internal policies
Requirements:
• Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
• At least 3 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
• Possess strong business mindset and analytical skills
We offer
competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com. Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.
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