Prediction Market Operations

About the Role
We are the Prediction Market team of a leading global cryptocurrency exchange. Our platform enables users to trade on the outcomes of sports events, including football, basketball and esports, as well as short-term price movements of cryptocurrencies such as BTC and ETH. Our product, liquidity and risk management infrastructure are already well established. Our next priority is building stronger connections with our users. We want to ensure that users are aware of new markets, product features and campaigns, while creating effective channels for their feedback, ideas and concerns to reach the team. This role will take ownership of our prediction market's social media presence, in-app community, user groups, and ambassador and KOL partnerships. Success will not be measured by follower counts or impressions alone. Instead, we focus on how effectively these channels convert into active traders and trading volume, as well as how efficiently user feedback is collected and communicated back to the product team. Your First Three Priorities
• Take ownership of the official X account: Establish a consistent content rhythm and brand voice within the first two weeks. Publish daily content around live sporting events and market movements, featuring opinions, data-driven insights and interactive discussions that feel authentic rather than like corporate announcements.
• Build a prediction market community within the exchange app: Establish a dedicated presence in the in-app community (Square), covering event discussions, market insights, order sharing and real-time trading opinions. Make it easy for users to discover ideas, engage in discussions and place trades without leaving the app.
• Launch the first phase of the Ambassador Program: Identify 5–10 active traders who genuinely use the platform and are willing to share their market views. Develop incentive structures and performance metrics, then run a full pilot program over one quarter.

Key Responsibilities
1. Social Media & Content Operations
• Own the content strategy and day-to-day management of official X and other relevant social media accounts.
• Create real-time content around sporting event calendars, cryptocurrency market movements and major macroeconomic events, including Federal Reserve announcements.
• Collaborate with design and marketing teams to produce engaging promotional materials.
• Monitor channel performance and conduct weekly data-driven reviews. 2. In-App Community Operations
• Establish and manage dedicated prediction market topics and communities within the exchange app.
• Encourage order sharing, live trading insights and copy-trading-related engagement.
• Work closely with the product team to shorten the user journey from discovering market insights to placing trades. 3. User Community Management
• Build and manage official prediction market user communities.
• Organize recurring engagement activities, including live event discussions, prediction contests, giveaways and AMAs.
• Ensure users receive timely updates on new features, markets and campaigns through community channels. 4. Ambassador & KOL Partnerships
• Develop and manage an Ambassador Program and long-term partnerships with mid-tier KOLs.
• Oversee the entire partnership lifecycle, including talent selection, incentive structures (trading credits, referral commissions, official recognition, etc.), content requirements and performance evaluation.
• Measure partnership effectiveness based on new active traders and trading volume.
• Identify and prevent fraudulent trading activities, incentive abuse and reward farming. 5. Trending Topics & Event-Based Marketing
• Prepare content and campaigns in advance based on major sporting events and trending market themes.
• Respond quickly to breaking news, trending topics and high-impact events.
• Coordinate content distribution across social media, in-app communities and user groups to maximize engagement and conversion. 6. User Feedback & Community Insights
• Continuously collect user feedback from social media, communities and customer support channels.
• Categorize feedback, prioritize key issues and prepare weekly reports for the product and operations teams.
• Respond promptly to user complaints, emerging issues and potential reputational risks. 7. Data Analytics & Budget Management
• Track channel-level investment, genuine reach, new active traders, trading volume and net trading fee contribution.
• Evaluate channel ROI by measuring net fee revenue generated against every USDT invested.
• Use performance data to optimize marketing budgets and allocate resources to the most effective channels. 8. Compliance & Risk Awareness
• Ensure all external communications, promotional campaigns and community activities comply with applicable marketing and business solicitation requirements in relevant jurisdictions. Requirements
• Relevant

Experience:
At least 2 years of experience in community management, social media or content operations within the cryptocurrency industry. Proven experience independently managing and growing an official social media account or user community, with measurable results.
• Crypto & Prediction Market Knowledge: Hands-on experience trading cryptocurrencies or prediction markets such as Polymarket or Kalshi. Familiarity with basic spot and derivatives trading concepts, along with a genuine interest in sports events and cryptocurrency market movements.
• Language Proficiency: Fluent in both written and spoken English and Chinese. Able to produce natural, engaging and personality-driven English content, particularly for social media. English will be the primary language for external communications, while Chinese will be the team's working language.
• Content & Market Awareness: Strong social media instincts and the ability to turn sporting events, market movements and trending topics into timely, engaging content with clear opinions and perspectives.
• Execution & Flexibility: Able to maintain consistent daily content output and respond promptly to real-time events. Sporting events and market developments often take place during evenings and weekends, so flexibility and participation in team rotations are required.
• AI & Digital Tools: Proficient in using AI tools for content creation, visual production, data organization and workflow automation.