Analyste données marketing
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Location:
Brussels (Belgium) | Start: November 2026 | Duration: Until Dec 2027 | Mode: Hybrid (50% remote) Context
• Major financial services institution launching a strategic "Performance Watchtower" initiative
• Objective: shift Marketing & Communications from reporting-driven to performance-driven culture
• Connecting strategy, KPIs, OKRs, business outcomes and decision-making
Key Responsibilities
• Deploy and continuously improve the performance management framework (Watchtower)
• Define, monitor and improve Strategic KPIs & OKRs with Performance Analysts
• Turn complex data into actionable insights for senior leadership
• Measure marketing ROI, campaign effectiveness and attribution models
• Improve KPI governance, documentation and measurement methodology
• Facilitate stakeholder workshops to identify root causes & action plans
• Support automation of performance measurement with MarTech/Data teams Required Skills
• 8+ years in Performance Management, Marketing Analytics or Strategy Consulting
• Strong expertise in KPI/OKR frameworks and executive reporting
• Proficiency in SQL and complex data processing
• Knowledge of Power BI, Adobe Analytics, Sprinklr
• Strong stakeholder management & facilitation skills
• Financial services experience is a plus
• Fluent French + passive Dutch (or vice-versa), operational English Profile
• Senior consultant / Expert Data Analyst profile
• Strategic mindset combined with hands-on analytical skills
• Comfortable working cross-functionally in large, complex organizations
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