Sales And Marketing Specialist

About TOYSPHERE & This Role At TOYSPHERE, we don't just sell toys; we build an immersive IP universe where emotional value, designer art toys, and play retail collide. We are on the hunt for a true local HK-born, IP-obsessed Macau & HK media & social specialist. You won’t be a cog in a corporate machine—you’ll be our brand's chief hype-person, meme weaver, and emotional anchor, turning HK and Macau IP lovers, blind box chasers, and pop-culture geeks into die-hard fans of the future of PLAY RETAIL. Who You Will Work With The Toysphere Marketing & Sales Media and Media Communications Division (MMD) is an exceptional, hyper-youthful, and high-energy squad. We do bold, unhinged creative risks. We vibe on the same internet lore, laugh at local HK/Macau memes, geek out over limited-edition drops together, and ride the thrills of intense launch grinds as a tight-knit team. What You’ll Be Doing Media Relations & PR
• Build Authentic Connections: Curate and actively flex our network of HK, Macau, and APAC media across trendy lifestyle, ACG, youth culture, and travel sectors.
• Craft Compelling Narratives: Write and coordinate press releases, media kits, and interview briefs that drop genuine lore rather than cold corporate pitches.
• Drive the Beats: Align outreach with our phase-by-phase launch roadmap (from sneaky pre-heat leaks to Celebrity NPC drops) to trigger peak FOMO.
• Listen & Adapt: Track media impact, read the room online, and keep a finger on audience sentiment to constantly refine our narrative. Social Media & Branding
• Create Culturally-Resonant Content: Own our daily social channels (Threads, Instagram, TikTok, YouTube) with copy and memes cooked specifically for local HK/Macau Gen Z and APAC IP lovers.
• Cross-Functional Brainstorming: Collaborate seamlessly with merchandising, design, and ops to translate wild internal ideas into reality (e.g., AI companion hype or immersive offline pop-ups).
• Community Engagement & Trend Catching: Jump on real-time internet trends instantly, respond in the comments like an actual human, and cultivate our cult-like follower base.
• Be the Catalyst: Anticipate team needs, navigate fast-moving project logistics, and handle key admin or launch tasks with agility.
• KOL/KOC Matrix Management: Match with and manage HK/Macau creators, toy collectors, and trendsetters to generate authentic hype and maximum traffic impact. What We Look For In You
• The Local Storyteller Persona: HK local-born Gen Z (or Gen Z mindset) with a degree in Comms, Marketing, or PR/Agency experience (1–3 years)—steeped in both local HK culture and international IP fandoms.
• Platform & Algorithm Native: Deeply fluent in the recommendation logic, short-form video rhythms, and content mechanics of Xiaohongshu (RED), Threads, Douyin, IG, and TikTok. You eat, sleep, and breathe fast-paced trends.
• Trilingual & Slang-Fluent: Absolute proficiency in Cantonese, English, and Mandarin. You naturally master local HK/Macau internet slang, memes, and cultural nuances without trying.
• Creative Yet Analytical: A portfolio featuring punchy copy, viral Threads/IG posts, or successful campaign runs. You balance creative gut-instinct with social data metrics.
• Unapologetic Hype & Grit: An entrepreneurial mindset—you’re a self-starter who isn't afraid to test crazy ideas, fail fast, and build awesome things with the team. Nice to Have
• An existing, warm roster of local HK/Macau lifestyle, toy, and youth culture media contacts and creators.
• Deep Personal Obsession: You are genuinely unhinged about art toys, blind boxes, vinyl figures, or anime/gaming IPs. You personally understand why people queue for drops and the psychology of collecting.
• Prior experience in trendy retail, pop-up events, or experiential marketing.
• Basic hands-on skills in Canva, Photoshop, or Figma.