Senior Officer to Manager, Digital Marketing

Il y a 16 heures

Brussels, Brussels-Capital, Belgique Industrial and Commercial Bank of China Temps plein
Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is the flagship of overseas business of Industrial and Commercial Bank of China Limited (“ICBC”) – currently the largest commercial bank in China, and it is one of the domestic systemically important banks (D-SIBs) in Hong Kong. Currently, ICBC (Asia) has 52 retail outlets (including 27 “Elite Club” Wealth Management Centres) in Hong Kong. It is engaged in commercial banking, investment banking and other financial services, including those of securities, insurance and funds, with a focus on commercial and retail banking as well as global market business. Chinese Mercantile Bank and ICBC Asset Management (Global) Company Limited, two wholly-owned subsidiaries of ICBC (Asia), specialize in Renminbi services in mainland China and ICBC’s global asset management business respectively.

Job Description
• Boost digital banking revenue by planning and implementing marketing projects and campaigns
• Closely monitor and evaluate the effectiveness of the planned marketing campaigns
• Keep abreast of the market intelligence and identify digital marketing opportunities for marketing programs
• Assist Section Head to establish and manage the various promotion and advertising campagin
• Handle ad-hoc tasks assigned by Department Head/Depuy Department Heads
• Formulate and develop strategic marketing plan according to the departmental goals and Bank’s targets
• Spearhead the development and implementation of marketing programs, direct and drive excellence in the execution of marketing campagin
• Liaise and work with other internal departments and external vendors on implementing marketing activities
• Analysis and review the effectiveness of marketing programs to ensure the achievement of established objectives and performance
• Perform competitor analysis and identify market trend and consumer insights for the exploratory of business opportunities
• Assist in testings to ensure the marketing events be able to launch in e-Banking or Mobile Banking APP Requirements
• University graduate with major in Management, Finance, Marketing or related disciplines
• At least 4 years of retail banking and marketing experience
• Sound marketing experience
• Good analytical, organization, communication and interpersonal skills
• Excellent command of spoken and written English and Chinese
• Highly developed, demonstrated teamwork skills Interested parties, please click "Apply Now" for application. Personal data collected will be used for recruitment purpose only.