Senior Marketing Executive

This position plays a key role in the day-to-day execution of Digital Marketing, E-commerce, and PR strategies. This role requires a strong understanding of digital marketing tactics, excellent organizational skills, and the ability to work collaboratively with the Manager to achieve marketing objectives. The ideal candidate will be a results-oriented individual with a passion for digital marketing and a desire to learn and grow. Job Responsibilities Digital Marketing & E-commerce:
• Execute digital marketing campaigns across various channels, including SEO, PPC, social media, email marketing, and content marketing.
• Create and curate engaging content for the website, blog, email campaigns, and other digital platforms, adapting messaging for different audiences and channels.
• Assist in executing marketing campaigns across alternative digital channels, such as influencer marketing or content partnership programs
• Develop, implement, and optimize email marketing campaigns, including list segmentation, A/B testing, and performance tracking.
• Conduct keyword research, implement on-page and off-page SEO tactics, and monitor website ranking performance.
• Manage the e-commerce platform, including product listings, pricing, promotions, and customer service inquiries.
• Monitor and analyze campaign performance, provide regular reports and identify areas for improvement. PR & Communications:
• Support planning and execution of annual PR and editorial activities for HK & Macau, ensuring alignment with budget, KPIs and ROI.
• Coordinate PR events and campaigns, managing logistics, execution and reporting.
• Create content for press releases, media kits, and social media channels to support PR and communication efforts.
• Build and maintain strong relationships with media, influencers, stylists and celebrity management to secure coverage opportunities.
• Monitor media coverage, track social media mentions, and escalate potential issues.
• Assist with budget tracking, PO creation and invoice processing. Administrative Support:
• Develop project plans, assign tasks, and track progress toward project milestones.
• Prepare daily, weekly, monthly, quarterly, and annual reports to track project performance and identify opportunities for improvement. Profile At least 3 years of relevant experience in digital marketing, e-commerce, or integrated marketing communications. Native or fluent written and spoken Cantonese (essential for local content creation, press releases, and media pitching), combined with professional proficiency in English and Mandarin. Hands-on experience executing end-to-end multi-channel campaigns, including SEM, SEO, social media management, content creation, and lifecycle email marketing. Proficient in managing e-commerce site operations, and interpreting user behavior and campaign performance using GA4, Google Ad Manager, and Salesforce is a strong advantage Solid understanding of the Hong Kong & Macau media, stylist, and KOL/influencer landscape with strong interpersonal skills for relationship building and outreach. Strong coordination skills for executing PR events, managing guest lists, distributing media kits, and conducting media coverage tracking/listening. Ability to translate campaign metrics into actionable insights using web analytics tools to optimize conversion rates, ROI, and user journey. Detail orientation for administrative workflows, including project milestone tracking, budget monitoring, PO generation, and vendor invoice processing. High adaptability, strong problem-solving skills, and a proactive attitude toward managing overlapping deadlines in a fast-paced environment.