Senior Product Marketing Manager
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Job description
What You’ll Do User Insights & Product Definition Conduct deep competitive teardowns and deliver structured competitive analysis reports. Travel to the U.
S. to conduct in-depth user interviews, distilling personas, usage scenarios, and purchase decision journeys. Own the MRD (Market Requirements Document), participate in feature prioritization, and answer the “what” and “for whom” of product decisions. Value Validation & Iteration Take prototypes on-site for user testing—validate messaging, pricing tiers, and product-market fit. Gather hands-on feedback from real users to drive continuous product iteration. Early Community & Cold-Start Build brand presence on Reddit, Facebook, and Discord; grow a seed user base. Lay the groundwork for crowdfunding (pre-launch buzz and campaign preparation). Brand Content Foundation Define core positioning and a compelling messaging hierarchy. Set the content tone for social media and oversee early-stage brand creative direction. Who You AreMust-Haves 5+ years of PMM or user research experience in smart hardware / consumer electronics / sports & fitness products. At least 1 full cycle from 0-to-1 product definition or go-to-market launch. Genuine understanding of North American consumer culture and fitness trends. Willing to travel for field research. Comfortable working across time zones with a global team. Core Competencies User Empathy – read between the lines to uncover unspoken needs. Insight Synthesis – turn fragmented feedback into actionable product recommendations. Execution & Influence – drive cross-functional teams to turn insights into real product decisions. Strong Pluses Studied, worked, or lived in North America | Fitness enthusiast | Hands-on crowdfunding pre-launch experience Deep familiarity with U.
S. consumer culture, D2C purchasing behavior, and fitness trends.
What We Offer
Real decision-making power over product definition + the full 0-to-1 journey. Hands-on, ground-floor execution experience. Opportunity to build a brand from the ground up for the U.
S. market.
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