Part-time Digital Marketing Specialist

Job Title: China Digital Marketing Specialist (Baidu SEO, WeChat & RED)
- Premium Part-Time Company: Jet Centrum

Location:
Hong Kong (Remote / Hybrid)

Job Type
Part-Time / Freelance / Contract Compensation: Based on portfolio and agreed-upon monthly growth milestones

About Us
Jet Centrum is a premium aviation commerce, technology, consulting, and B2B solutions provider. Through our dedicated sub-domain, we also provide elite, bespoke private jet charter broker services to ultra-high-net-worth (UHNW) clients and corporate entities globally. As we expand our footprint into Mainland China via our Hong Kong entity, we are seeking a strategic digital marketer to establish, scale, and elevate our organic brand presence. Role Overview: We are looking for a high-caliber, bilingual China Digital Marketing Specialist to join our team on a dedicated part-time/contract basis. You will have full ownership of our Mainland Chinese digital footprint, focusing heavily on building organic brand authority and search visibility. This role bridges two distinct strategies: executing a high-trust B2B aviation position using technical Baidu Search Optimization and corporate WeChat strategies, alongside high-end luxury lifestyle storytelling on Xiaohongshu (RED) to capture private jet charter leads.

Key Responsibilities
• Baidu Search Optimization (SEO): Take full ownership of our simplified Chinese web assets' performance on Baidu. Perform deep-dive keyword research, optimize technical on-page SEO (meta-tags, site speed coordination, alt text), audit indexing daily, and deliver structured monthly ranking and organic traffic reports.
• Brand Authority Anchoring: Lead the end-to-end structural setup, content curation, and verified submission of our official Baidu Baike (Wiki) brand page to serve as a primary trust anchor for mainland corporate clients.
• Social Channels Ecosystem: Architect and manage the monthly publishing calendar for our Overseas WeChat Service Account and Xiaohongshu (RED) business page.
• Premium Deliverables Pipeline: Write and publish 4 professional, deep-dive B2B WeChat articles per month (covering aircraft leasing, technical services, and aviation consulting) and design/edit 10–12 highly polished visual or video posts per month for Xiaohongshu targeting UHNW luxury travelers.
• Setup & Compliance Support: Guide company leadership through cross-border corporate account verifications on Baidu, WeChat, and RED using our Hong Kong business registration.
• Localization & Asset Control: Localize highly technical English aviation materials, brochures, and pitch decks into culturally nuanced, authoritative, and persuasive Simplified Chinese copies.

Requirements:
• Baidu SEO Mastery: Proven track record of successfully ranking foreign or near-shore (HK/Singapore) hosted websites on Baidu, with a strong understanding of China's search engine algorithms and ranking factors.
• Social Platform Excellence: 3+ years of hands-on experience managing and organically growing corporate WeChat Official Accounts and Xiaohongshu (RED) business pages, preferably in luxury or corporate enterprise spaces.
• Advanced Multimedia

Skills:
Proficiency in design platforms (Photoshop, Illustrator, or Canva) and video editing tools (CapCut / JianYing) to independently produce high-end graphics and aesthetic short-form videos.
• Language Fluency: Native-level written Simplified Chinese (Mainland standard) and professional fluency in written and spoken English.
• Industry Agility: Ability to effortlessly switch between highly technical B2B aerospace language and the ultra-exclusive, premium tone required for private jet charters.

What We Offer
• A premium, competitive monthly compensation based on agreed-upon content and SEO growth milestones.
• The opportunity to fully shape and pilot the China launch of an elite brand in the private aviation and enterprise aviation sector.
• Flexible, Hybrid or remote working structures. To Apply: Please submit your resume along with a comprehensive portfolio or links to live web assets, Baidu rankings, or social media accounts you have personally managed or written for in the Mainland China market.