Press & PR Coordinator – Belux
Il y a 3 jours
Mechelen, Flanders, Belgique
XPENG
Temps plein
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Intelligently Moving Your World
XPENG is a leading technology company focused on designing, developing, manufacturing, and marketing intelligent mobility solutions, including electric vehicles (EVs), electric vertical take-off and landing (eVTOL) aircraft, and robotics. We aim to create a thoughtful and empathetic future for mobility that enhances driving experience. Headquartered in Guangzhou, China, XPENG has regional offices in Beijing, Shanghai, Shenzhen, Silicon Valley, and San Diego, and in 2021, we established our European headquarters in Amsterdam, along with offices in Copenhagen, Munich, Oslo, and Stockholm.
Our passionate and diverse team, with expertise in technology, finance, and the automotive industry, spans hubs in China, the US, and Europe. Together, we are forging our international presence as pioneers in the future of mobility.
Why should you be part of our success story?
XPENG Inc.'s American Depositary Shares (ADSs) have been listed on the New York Stock Exchange (NYSE) under the symbol 'XPEV' since August 27, 2020, and on the Stock Exchange of Hong Kong Limited (SEHK) under the symbol '9868.
HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions. Press & PR Coordinator – Belux Role Overview The Press & PR Coordinator – Belux is responsible for managing XPeng’s local press, PR, and influencer activities in the Dutch market. Working within an NSC and agent-based sales structure, this role ensures strong visibility across automotive, technology, innovation, and lifestyle media, while building authentic relationships with journalists, influencers, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers). This role blends traditional press office responsibilities with modern creator engagement, positioning XPeng as both a premium automotive brand and a cutting-edge technology company.
Key Responsibilities
Press, Media & Tech Communications
• Support the Head of Marketing and PR & the PR Manager Belux by coordinating the day-to-day press and PR activities for XPeng in Belux.
• Build and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media.
• Act as the local press contact for media enquiries, interview requests, and product-related communications.
• Proactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features.
• Organize and support press drives, vehicle reviews, tech briefings, and media events.
• Secure earned media performance by delivering relevance for selected media channels. Influencer, KOL & KOC Management
• Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values.
• Develop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling.
• Coordinate vehicle loans, content guidelines, briefing documents, and approvals.
• Monitor influencer performance, engagement, and brand alignment.
• Ensure full compliance with disclosure, brand, and legal guidelines. Product, Launch & Event PR
• Support vehicle launches, product updates, and key milestones from a PR and influencer perspective.
• Collaborate closely with Product Go-To-Market, Retail & Event Marketing, and agent teams to ensure integrated communication plans.
• Identify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux.
• Coordinate media and influencer participation at launches, roadshows, and flagship events. Content & Messaging
• Localize and distribute global press releases and announcements for the Belux market.
• Draft local press releases, pitches, talking points, Q&A documents, and influencer briefs.
• Ensure consistent messaging across press, influencer, and social content in line with global brand and product positioning. Agency, Monitoring & Insights
• Coordinate with local PR and influencer agencies where applicable.
• Monitor media coverage, influencer content, sentiment, and share of voice.
• Track KPIs for PR and influencer activities and prepare performance reports.
• Gather insights from media and creators to continuously refine communication strategies. What We’re Looking For Required Skills & Experience
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–4 years of experience in PR, communications, or influencer marketing.
• Fluent Dutch, French and English are mandatory.
• Proven experience working with journalists, influencers, KOLs, and KOCs.
• Strong understanding of technology, digital ecosystems, and innovation storytelling.
• Excellent writing, briefing, and relationship-management skills.
• Comfortable working in a fast-paced, international, and agent-led environment. Preferred Qualifications
• Experience in automotive, EVs, consumer tech, or mobility sectors.
• Established network within Dutch tech and innovation media.
• Experience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms.
• Familiarity with media monitoring and influencer analytics tools. XPENG offers:
• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe Next steps: To comply with GDPR, we can't process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further. For more information on how we process your personal data, please see: https://www.xpeng.com/policy As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register. We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team. Our Commitment to Diversity and Inclusion: At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.
HK' since July 7, 2021. In 2023, XPENG further strengthened its growth trajectory with a $724 million strategic investment from Volkswagen, solidifying its position in the global market. There has never been a more exciting time to join XPENG — a leader in smart electric vehicles and sustainable mobility solutions. Press & PR Coordinator – Belux Role Overview The Press & PR Coordinator – Belux is responsible for managing XPeng’s local press, PR, and influencer activities in the Dutch market. Working within an NSC and agent-based sales structure, this role ensures strong visibility across automotive, technology, innovation, and lifestyle media, while building authentic relationships with journalists, influencers, KOLs (Key Opinion Leaders), and KOCs (Key Opinion Consumers). This role blends traditional press office responsibilities with modern creator engagement, positioning XPeng as both a premium automotive brand and a cutting-edge technology company.
Key Responsibilities
Press, Media & Tech Communications
• Support the Head of Marketing and PR & the PR Manager Belux by coordinating the day-to-day press and PR activities for XPeng in Belux.
• Build and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media.
• Act as the local press contact for media enquiries, interview requests, and product-related communications.
• Proactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features.
• Organize and support press drives, vehicle reviews, tech briefings, and media events.
• Secure earned media performance by delivering relevance for selected media channels. Influencer, KOL & KOC Management
• Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values.
• Develop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling.
• Coordinate vehicle loans, content guidelines, briefing documents, and approvals.
• Monitor influencer performance, engagement, and brand alignment.
• Ensure full compliance with disclosure, brand, and legal guidelines. Product, Launch & Event PR
• Support vehicle launches, product updates, and key milestones from a PR and influencer perspective.
• Collaborate closely with Product Go-To-Market, Retail & Event Marketing, and agent teams to ensure integrated communication plans.
• Identify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux.
• Coordinate media and influencer participation at launches, roadshows, and flagship events. Content & Messaging
• Localize and distribute global press releases and announcements for the Belux market.
• Draft local press releases, pitches, talking points, Q&A documents, and influencer briefs.
• Ensure consistent messaging across press, influencer, and social content in line with global brand and product positioning. Agency, Monitoring & Insights
• Coordinate with local PR and influencer agencies where applicable.
• Monitor media coverage, influencer content, sentiment, and share of voice.
• Track KPIs for PR and influencer activities and prepare performance reports.
• Gather insights from media and creators to continuously refine communication strategies. What We’re Looking For Required Skills & Experience
• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–4 years of experience in PR, communications, or influencer marketing.
• Fluent Dutch, French and English are mandatory.
• Proven experience working with journalists, influencers, KOLs, and KOCs.
• Strong understanding of technology, digital ecosystems, and innovation storytelling.
• Excellent writing, briefing, and relationship-management skills.
• Comfortable working in a fast-paced, international, and agent-led environment. Preferred Qualifications
• Experience in automotive, EVs, consumer tech, or mobility sectors.
• Established network within Dutch tech and innovation media.
• Experience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms.
• Familiarity with media monitoring and influencer analytics tools. XPENG offers:
• An interesting, unique and very varied job at XPENG
• A job with an incredibly large contact surface both internally and externally
• An attractive salary package incl. pension and with the possibility of a bonus
• To be involved in the growth of an existing EV brand in Europe Next steps: To comply with GDPR, we can't process your personal data without your given consent. Therefore, please apply directly via LinkedIn portal so that our team can proceed further. For more information on how we process your personal data, please see: https://www.xpeng.com/policy As part of our application process, certain positions at our company require a pre-employment screening to ensure the reliability and integrity of our employees. This screening is a standard procedure and may include components such as a Certificate of Good Conduct (VOG) or, in cases where a VOG cannot be obtained in the Netherlands, a Criminal Background Check from your current or previous country of residence over the past five years. Additionally, the process may involve an integrity questionnaire, verification of identification, diplomas, work experience, and consultation of the central insolvency register. We appreciate your understanding and cooperation in this important matter, as it helps us maintain the high standards expected by our team. Our Commitment to Diversity and Inclusion: At XPENG, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, disability status or other applicable legally protected characteristics.