Senior Designer

We are hiring one Senior Designer to own how PancakeSwap looks, feels and converts — across product, brand and marketing — and to prove it with data. About PancakeSwap and why this role now PancakeSwap is one of the largest DEXs by volume, live on 10+ chains with BNB Chain as its home. In June 2025 it processed $325B in a single month, with 7.4M unique users in Q2 2025 and $1.8T+ lifetime volume (The Defiant). At that scale, small UX changes move real money. A 1-point lift in swap completion, or one fewer failed transaction per thousand, is worth more than most new features. We need this role now for three reasons:
• Product surface keeps growing. Infinity (hooks, CLAMM, LBAMM), multichain, new trading products and LP incentive changes all need clear UX for traders and LPs.
• Design is not yet measured. We ship screens, but we do not consistently track whether they improve conversion, retention or error rates.
• Marketing needs a design partner. Our content and campaigns team needs fast, on-brand creative at a steady weekly cadence. Responsibilities 1. Product design (about 50%)
• Own UX/UI for core flows: swap, add/remove liquidity, Infinity pools and hooks, farms, staking and new trading products on website and App
• Map and instrument key funnels with Data and Engineering: wallet connect → quote → approve → swap success; LP deposit → position management.
• Diagnose drop-off and failed transactions with on-chain and front-end data, then design and ship fixes.
• Run A/B tests and usability tests; every major redesign ships with a hypothesis, a metric and a readout.
• Design for two very different users: retail traders on mobile, and professional LPs who need dense information. 2. Brand and design system (about 20%)
• Own the PancakeSwap brand: identity, illustration, motion, tone, and the bunny/kitchen character world.
• Build and maintain one design system (Figma + code components with Engineering) used by product and marketing.
• Keep brand consistent across 10+ chains, partner co-branding and multiple languages (English, Chinese and others). 3. Marketing creative (about 20%)
• Be the design partner for content, community, KOL, partnership and product marketing.
• Set up a request intake, templates and turnaround SLAs so routine assets do not need custom design each time.
• Produce launch assets, social and Binance Square creative, event and conference visuals, and data visuals for reports.
• Track which creative performs (engagement, click-through, conversion per linked post) and feed it back into templates. 4. Team and process (about 10%)
• Hire and manage designers and freelancers; set quality bar and review rituals.
• Use AI design tools to raise output per designer, and document what works.
• Report design impact to the CEO monthly, with numbers. Requirements Must have
• 5+ years in product design, including 2+ years leading design (people or a full design function).
• Shipped work on a high-traffic consumer product, where you can show the metric your design moved.
• Comfortable with data: you can define a funnel, read a dashboard, and design an A/B test with Data and Engineering.
• Strong visual and brand craft, not only UX: identity, illustration direction, motion and marketing creative.
• Hands-on in Figma; built or maintained a design system used by engineers.
• Hands-on DeFi user: you have swapped, provided liquidity and used multiple wallets and chains yourself.
• Fluent English; able to work async with a distributed team across Asia time zones. Nice to have
• Experience at a DEX, wallet, exchange or other high-frequency trading product.
• Understanding of AMM and concentrated-liquidity concepts (ranges, impermanent loss, fees) and how to explain them simply.
• Mandarin, or experience designing for Chinese-speaking users.
• Front-end skills (HTML/CSS/React) to prototype or ship small changes.
• Experience using AI tools to scale design output.