SEO & GEO Lead

Job Summary The SEO & GEO Lead owns TEC's organic and AI-driven search presence across English-language markets globally including Hong Kong, SEA, India, Middle East and Australia This is a senior individual contributor role with full programme ownership: from strategy and execution through to performance reporting and continuous optimisation. Working with minimal oversight and in close collaboration with the Content and Performance Marketing teams, this role is responsible in setting TEC's search direction, drives Generative Engine Optimisation (GEO) across AI platforms, and ensures the organisation's voice and authority are consistently represented wherever prospective clients are searching. This role suits a self-directed search professional who moves quickly, thinks commercially, and is equally comfortable in technical SEO audits, content strategy sessions, and cross-market stakeholder conversations. Responsibilities Search Engine Optimisation
• Own and execute TEC's global SEO strategy across English-language markets, covering on-page, off-page, and technical disciplines
• Lead keyword strategy and search intent mapping, identifying content gaps and commercial opportunities across priority markets and products
• Drive technical SEO health across TEC's website: crawlability, site architecture, schema markup, Core Web Vitals, and internal linking. Coordinating with product and development teams as needed
• Oversee and optimise Google Business Profiles across all English-language markets in line with TEC's naming conventions, content standards, and local search best practices
• Build and execute a structured link acquisition and digital PR programme to grow domain authority and citation volume Generative Engine Optimisation
• Lead TEC's GEO programme, ensuring TEC content is structured, authoritative, and positioned to be cited by AI search platforms including ChatGPT, Perplexity, Google AI Overviews, and others
• Develop and test GEO-specific content formats, prompts, and structured data approaches to improve TEC's AI presence and recommendation rate
• Monitor TEC's visibility across AI platforms, track competitor positioning, and adapt strategy in response to platform changes
• Stay ahead of developments in AI search and generative retrieval, translating emerging signals into timely, actionable recommendations for the business Content & Collaboration
• Brief and collaborate with the Content team to produce SEO
- and GEO-optimised editorial, centre pages, and product copy across TEC's English-language markets
• Partner with Regional Marketing Managers to align search priorities with local campaign activity and market-specific opportunities
• Deliver clear, commercially grounded performance reporting (monthly and quarterly) and communicate findings to senior stakeholders without requiring translation Requirements
• 4 to 6 years' experience in SEO, with a proven track record of independently owning and growing organic search performance across multiple markets (in-house or agency)
• Demonstrated experience with GEO or AI search optimisation, including familiarity with how platforms such as ChatGPT, Perplexity, and Google AI Overviews surface and cite content
• Hands-on proficiency with Google Search Console, GA4, and at least one major SEO platform (SEMrush, Ahrefs, or equivalent)
• Strong command of technical SEO: schema markup, crawl management, site architecture, and Core Web Vitals
• Proven ability to brief, evaluate, and sharpen content to a high editorial standard in English
• Analytical and commercially minded, with the ability to translate complex data into clear priorities and business impact
• Experience managing multi-market or international SEO programmes, ideally across Asia Pacific or the Middle East
• Highly self-directed: comfortable setting the agenda, executing without close supervision, and managing multiple workstreams simultaneously