Senior Consultant

About The Business Customer & Marketing, better known to our clients as Deloitte Digital, makes connections like no other with people, ideas, technology, society, our clients and their future. Here, the transformation journeystarts and ends with the customer: in first understanding people’s real lives and then shaping our clients'future to deliver around them. This is a part of Deloitte that uses technology and creativity to better connect the customer with the business. We, at Deloitte Digital, use emergent technology to imagine, deliver, and run entirely new business futures. We create innovative ventures, digital platforms, and more meaningful experiences. Our team combines talents across strategy, design, innovation, and brand (Imagine) with data, insight, e-commerce, automation, and platform integration (Deliver) with marketing, advertising, content, and optimization (Run) to connect businesses to their futures in a way no traditional consultancy or agency can. Work you'll do As the Senior Consultant / Manager in Adobe Experience Platform, you will lead the implementation and optimization of AEP solutions. Your expertise will be vital in ensuring effective data management, audience segmentation, and campaign performance analysis. Collaborating with cross-functional teams, you’ll translate business goals into technical solutions that drive impactful marketing initiatives.
• Lead the design and deployment of AEP solutions, ensuring alignment with business objectives.
• Manage data integration processes to ensure high-quality customer profiles and insights.
• Oversee the ingestion of first-party and third-party data, optimizing data quality and usability.
• Ensure compliance with data privacy regulations (e.g., GDPR, CCPA).
• Utilize AEP's Real-Time Customer Data Platform to develop precise audience segments.
• Collaborate with marketing teams to ensure effective targeting strategies.
• Monitor and optimize AEP features, including Adobe Analytics/CJA, AJO and Adobe Target, to improve campaign results.
• Provide actionable insights based on performance data to enhance marketing efforts.
• Work closely with marketing, IT, and data science teams to drive successful project execution.
• Facilitate communication between technical and non-technical stakeholders.
• Lead a team of technical professionals, providing guidance and support.
• Foster a culture of continuous learning and innovation within the team.
• Maintain comprehensive documentation related to system architecture and operational procedures.
• Create user manuals and training materials for AEP usage. We Are Looking For Someone With
• Experience Level: 2 to 6+ years of management consulting, strategic planning, or business transformation experience.
• AI & Digital Trend Knowledge: Practical understanding of AI applications, generative AI capabilities, and digital trends within key industries in Hong Kong (e.g., FSI, Hospitality, Retail, and Services).
• Strategic & Commercial Acumen: Proven track record in evaluating financial statements, analyzing corporate strategic priorities, executing case studies, and performing market sizing/segmentation.
• Human-Centric Design

Skills:
Experience with customer journey mapping, design thinking frameworks, proposition design, or human-AI interaction / AI Agent design.
• Executive Communication: Advanced proficiency in structuring, designing, and delivering high-impact executive slide decks (PPT) and strategic artifacts.
• Agile & Fast Learner: Exceptional ability to rapidly absorb new concepts, master technical developments, and leverage cutting-edge AI tools in daily workflows.
• Curiosity & Strategic Mindset: Strong innate curiosity about technology, innovation, and business model transformation.
• Adaptability & Resilience: Proven comfort with ambiguity, structured problem-solving in fast-paced environments, and navigating complex client landscapes.
• Analytical Precision: Excellent financial sense, strong quantitative acumen, and comfort working with complex datasets. Shape your future through impact that matters For more than 100 years of history, Deloitte witnessed also had the honor to be part of the economic boom in China by providing industry-leading audit & assurance, consulting, risk advisory, financial advisory, tax & business advisory services to nearly 90% of the Fortune Global 500 Chinese companies and thousands of private companies. Deloitte China today carries on our centenary professionalism and strives to become the undisputed leader in professional services in China with strong responsibility and capabilities in digitalization and multidisciplinary services. Deloitte has been named China's Top Employer since 2006, Universum's Most Attractive Employer in China since 2008, and the Best Workplaces in Greater China since 2019. All qualified applicants will receive consideration for employment regardless of their background, experience, identity, ability or thinking style, and if you need assistance during the application process for accessibility reasons this is available upon request. The preferred candidate will be subject to background screening by Deloitte China or by their external third-party provider. Accessibility assistance If you need assistance or an accommodation during the recruitment process for accessibility reasons, there will be an opportunity for you to let us know what you need once you begin your application. Ready to take on new challenges? Apply now Stay connected for the latest career opportunities, follow us on Deloitte China Social Media.