Senior Marketing Officer

Hong Kong Education City Limited (EdCity) is a wholly-owned company of the Government of HKSAR. Our portal, EdCity.hk, is a one-stop professional educational portal in Hong Kong which incorporates information, resources, interactive communities and online services, and promotes the use of information technology (I.
T.) in improving the effectiveness of teaching and learning. We are now looking for a high caliber professional to join our dynamic team in the following position. Responsibilities
• Lead the end-to-end execution of digital marketing strategies, including day-to-day management, content creation, and platform updates across all social media and digital channels;
• Propose and deploy innovative digital marketing campaigns, from creative ideation and audience segmentation to launch, monitoring, and optimization;
• Monitor and analyze digital campaign performance, tracking social media metrics, web traffic, and ROI to deliver data-driven optimization strategies;
• Develop and execute integrated marketing and promotional strategies for mega events, ensuring consistent brand identity across all touchpoints;
• Coordinate project management for assigned events, handling budgets, timelines, deliverables, and on-site operations;
• Collaborate with external partners, exhibitors, and sponsors to develop event programming and integrate their activations to enhance event value;
• Research education technology trends to identify new digital opportunities for event growth and innovation;
• Perform other duties and support corporate projects as assigned. Requirements
• Bachelor’s degree in Marketing, Digital Media, Business Management, or related disciplines;
• At least 5 years of relevant experience in marketing, with a strong, proven track record in executing comprehensive digital marketing and social media strategies;
• Deep hands-on experience managing digital marketing tools, paid social (e.g., Meta, LinkedIn), email marketing systems, SEO/SEM, and web analytics platforms (e.g., Google Analytics);
• A proactive, self-motivated mindset with the ability to independently drive digital initiatives forward under minimal supervision;
• Experience in planning and executing large-scale events or mega promotional campaigns;
• Excellent project management and agile problem-solving skills, with the ability to manage multiple digital and physical campaign deadlines simultaneously;
• Knowledge of or a strong interest in the education technology sector is preferred;
• Professional fluency in both written and spoken English and Chinese;
• Candidate with less experience will be considered as Marketing Officer. We provide attractive remuneration and fringe benefits to the right candidates:
• 5-day workweek
• Annual Leave
• Performance Incentive
• Medical and Dental Insurance (Including dependents)
• Annual Health Check-up Benefit
• Life Insurance
• Employer MPF Voluntary Contribution (No cap)
• Training Subsidies Interested parties looking for a promising career, please send your application letter and resume stating your academic result in public examination(s), current and expected salary by clicking "Apply Now". Review of applications begins immediately until the position is filled. Personal data provided will be used strictly for recruitment and other employment-related purposes. Details of the Personal Information Collection Statement
- Recruitment of the Company can be found at https://www.edcity.hk/hq/en/recruit/statement Applicants please submit one application for each post only. Applicants not invited for interview after 12 weeks from the closing date may consider their applications unsuccessful. The Company reserves the right not to fill the post(s).