Senior Marketing Executive, Platinum

Job Description
International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management. Role Overview The Senior Marketing Executive, Platinum & Charge Products, plays a key role in driving marketing, partnership and customer engagement initiatives for the Platinum portfolio. The role is responsible for the end-to-end delivery of marketing campaigns and strategic initiatives, working independently across multiple internal and external stakeholders. Beyond campaign communications and execution, the role requires strong ownership of partner relationships, premium customer experiences and portfolio initiatives, while effectively navigating internal governance, Risk and Control requirements. The successful candidate will be a proactive and commercially minded marketer who is comfortable managing multiple workstreams, influencing stakeholders and taking initiatives from concept through to execution. Responsibilities
• Manage the end-to-end planning and execution of integrated marketing campaigns, Cardmember engagement initiatives and portfolio programs to support business and customer objectives
• Manage and collaborate with external partners, agencies and vendors to deliver marketing campaigns, customer offers, premium events and Cardmember experiences
• Develop and oversee customer communications across multiple channels, ensuring messaging is compelling, consistent with brand standards and aligned with business and compliance requirements
• Partner with cross-functional stakeholders to drive portfolio initiatives, manage project timelines and navigate Risk & Control and governance processes
• Monitor and evaluate campaign, partnership and event performance, translating results and learnings into recommendations to improve marketing effectiveness and Cardmember engagement Qualifications
• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline
• 3–4 years of relevant experience in marketing, campaign management, customer engagement, partnerships or a related field. Experience in financial services, or in an agency supporting financial institutions, would be an advantage
• Proven project and stakeholder management capabilities, with the ability to manage multiple priorities and work effectively across cross-functional teams
• Hands-on experience developing marketing communications, managing agencies or external partners, and delivering campaigns, events or customer engagement initiatives
• Excellent written and spoken English and Chinese, with keen attention to detail and sound commercial awareness
• Ability to work independently, exercise good judgement and take ownership of initiatives in a dynamic, fast-paced environment

About Us
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. About The Team We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.