Junior Social Media and Marketing Assistant
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Key Responsibilities
PR & Media Liaison: Draft and manage influencer/KOL outreach databases (HK, Mainland China, Taiwan), handle seeding logistics, and coordinate guest lists for luxury activations. Content & Digital Copywriting: Draft Simplified Chinese copy for Xiaohongshu (XHS) and WeChat; adapt brand messaging for Chinese audiences with cultural fluency. Executive & On-Site Event Support: Attend client events, brand launches, and property shoots alongside Creative Director; capture real-time behind-the-scenes content (photos/videos) and manage event operations on the ground. Agency Operations: Day-to-day campaign trackers, compile monthly client coverage reports, and support general administrative workflows. Requirements & Key Qualifications Language Fluency (Non-Negotiable): Fluent in both Mandarin and English Technical Competency (Non-Negotiable): Advanced proficiency with Google Workspace (Sheets, Docs, Drive) and Adobe Suite Experience & Mindset: 1+ years of experience in PR, digital marketing, agency operations, or luxury lifestyle media (High-performing fresh grads with relevant internships considered). Extremely detail-oriented, self-motivated, and comfortable working directly with founders in a fast-moving boutique setting. An interest in luxury, fashion, art, and hospitality.
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