Customer Intelligence Officer

As a Customer Intelligence Officer, you will be part of Equans’ Strategic Marketing Team. You will work closely with colleagues from Strategic Marketing, Digital Marketing and Business Insights. Together, you will combine customer data, customer feedback and market insights to create useful knowledge for our marketing and communication approach. Within this partnership, you will connect customer knowledge with business opportunities and marketing initiatives. You will analyse insights from CRM systems, customer research and Voice of the Customer programmes and turn them into concrete recommendations. In this way, you will help marketing better respond to customers’ needs and expectations. With your contribution, we will strengthen our customer-focused and data-driven marketing approach, positioning, messaging and marketing activities. At Equans, we believe that diverse talents strengthen our teams. We actively build an inclusive work environment where everyone feels welcome, can be themselves, and we encourage everyone to apply. Your work

location:
Brussels. Zoom on the job:
• analyse customer and CRM data from Salesforce
• develop and maintain dashboards and reports in Power BI
• identify trends, opportunities and patterns within customer segments
• combine data from different sources to produce clear and actionable insights
• support data-driven decision-making within marketing
• set up and coordinate Voice of the Customer programmes
• organise customer surveys and interviews
• collect and analyse customer feedback, needs and expectations
• identify opportunities for improvement and changes in customer perception
• translate customer insights into concrete recommendations for marketing and communication initiatives, commercial opportunities and support for account and sales teams
• monitor market developments, customer expectations and relevant trends
• provide insights that contribute to relevant messaging, content and marketing activities
• collaborate with Digital Marketing and Business Insights to build an integrated view of the customer
• collect, analyse and share customer, market and competitor insights to better understand customer needs and market opportunities
• translate these insights into concrete marketing and commercial activities, such as target group segmentation, value propositions, campaign targeting, content and website optimisation, and recommendations for sales and account teams Come as you are, ideally with:
• some experience, approximately 1 to 3 years, in customer insights, CRM, market research, marketing analytics or a similar role
• an affinity for data analysis and reporting
• familiarity with Power BI, Excel and CRM platforms such as Salesforce
• the ability to clearly translate insights into recommendations and actions
• an interest in customers, markets and data
• a curious and analytical mindset, combined with clear communication skills
• you feel at home in a technical B2B environment What if you became a Customer Intelligence Officer at Equans? For you this means:
• a market-rate salary in line with your education and experience
• interesting training and career development opportunities
• group insurance, hospitalisation insurance
• eco vouchers, meal vouchers, representation allowance, 13th-month payment, holiday pay
• electric lease car, bicycle lease plan
• smartphone with subscription, internet allowance
• additional paid leave, seniority leave, homeworking
• discounts through Benefits@Work (culture, sports, travel, and more)